Key regions: Germany, Italy, United States, Portugal, Spain
The Off-road Motorcycles market in Central & Western Europe is experiencing steady growth due to increasing customer preferences for outdoor recreational activities and the availability of suitable terrains for off-road riding.
Customer preferences: Customer preferences for off-road motorcycles in Central & Western Europe are driven by a desire for adventure and adrenaline-filled experiences. Off-road motorcycles provide individuals with the opportunity to explore rugged terrains and enjoy outdoor activities such as trail riding and motocross. The region's diverse landscapes, including forests, mountains, and deserts, make it an ideal destination for off-road enthusiasts. Additionally, the popularity of off-road racing events and organized tours further fuels the demand for off-road motorcycles.
Trends in the market: One of the key trends in the off-road motorcycles market in Central & Western Europe is the increasing popularity of electric off-road motorcycles. With a growing emphasis on sustainability and environmental consciousness, customers are seeking alternative options to traditional combustion engine motorcycles. Electric off-road motorcycles offer a quieter and more eco-friendly riding experience, making them attractive to environmentally conscious riders. Moreover, advancements in battery technology have improved the performance and range of electric off-road motorcycles, making them a viable option for off-road enthusiasts. Another trend in the market is the rising demand for lightweight and agile off-road motorcycles. Customers are looking for motorcycles that are easy to maneuver and handle on challenging terrains. Manufacturers are responding to this demand by developing off-road motorcycles with lighter frames and improved suspension systems. These lightweight motorcycles offer better control and agility, enhancing the overall riding experience for customers.
Local special circumstances: Central & Western Europe is home to a diverse range of terrains that cater to off-road motorcycle enthusiasts. From the rocky trails of the Alps to the sandy dunes of the Mediterranean coast, the region offers a variety of landscapes for off-road riding. This geographical advantage attracts both local riders and tourists, contributing to the growth of the off-road motorcycles market.
Underlying macroeconomic factors: The growth of the off-road motorcycles market in Central & Western Europe is supported by several macroeconomic factors. The region has a strong economy and a high disposable income, enabling individuals to invest in recreational activities such as off-road riding. Additionally, the presence of well-established off-road motorcycle manufacturers and dealerships ensures a steady supply of motorcycles and aftermarket parts. The availability of financing options also makes it easier for customers to purchase off-road motorcycles. In conclusion, the off-road motorcycles market in Central & Western Europe is driven by customer preferences for adventure and outdoor activities. The popularity of electric off-road motorcycles and lightweight models reflects evolving trends in the market. The region's diverse terrains and strong economy contribute to the growth of the market, making it an attractive destination for off-road enthusiasts.
Data coverage:
Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.Modeling approach / Market size:
Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.Additional Notes:
The market is updated once a year.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
