Off-road Motorcycles - Australia

Australia

Highlights

The Off-road Motorcycles market segment in Australia is forecasted to achieve a revenue of US$325.10m in 2024.
It is anticipated to experience a steady annual growth rate (CAGR 2024-2029) of 1.76%, resulting in a projected market volume of US$354.70m by 2029.
The unit sales in the Off-road Motorcycles market segment are expected to reach 45.58k motorcyles in 2029.
In 2024, the volume weighted average price of Off-road Motorcycles market in Australia is expected to be US$7.59k.
When considering the international market, it is evident that Brazil will generate the highest revenue, amounting to US$1.36bn in 2024.
Australia's off-road motorcycle market is experiencing a surge in popularity due to the country's vast and diverse terrain.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Off-road Motorcycles market in Australia has been experiencing steady growth in recent years, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Off-road Motorcycles market in Australia have been shifting towards more rugged and versatile motorcycles that can handle various terrains. This is driven by the country's diverse landscape, which includes mountains, deserts, and forests, making it an ideal location for off-road riding. Additionally, Australians have a strong affinity for outdoor activities and adventure sports, further fueling the demand for off-road motorcycles. Trends in the market indicate a growing interest in electric off-road motorcycles. As the global push for sustainability and environmental consciousness continues, consumers are increasingly seeking eco-friendly alternatives to traditional gasoline-powered motorcycles. This trend is reflected in the Australian market, where electric off-road motorcycles are gaining popularity among environmentally conscious riders. Another trend in the Off-road Motorcycles market in Australia is the rise of off-road motorcycle clubs and events. These clubs and events provide opportunities for riders to connect with like-minded individuals, participate in off-road races and competitions, and showcase their skills. The growing popularity of these clubs and events has contributed to the overall growth of the off-road motorcycle market in Australia. Local special circumstances in Australia also play a role in the development of the Off-road Motorcycles market. The country's vast and sparsely populated areas make off-road riding a popular recreational activity. Australians have access to numerous off-road trails and tracks, providing ample opportunities for off-road motorcycle enthusiasts to explore and enjoy their hobby. Additionally, the Australian government has been supportive of the off-road motorcycle industry, investing in the development of off-road riding facilities and promoting the sport. Underlying macroeconomic factors, such as a strong economy and disposable income, have also contributed to the growth of the Off-road Motorcycles market in Australia. With a stable economy and increasing purchasing power, Australians have more discretionary income to spend on recreational activities, including off-road motorcycles. This has created a favorable market environment for manufacturers and retailers in the industry. In conclusion, the Off-road Motorcycles market in Australia is developing due to customer preferences for rugged and versatile motorcycles, the trend towards electric off-road motorcycles, the rise of off-road motorcycle clubs and events, local special circumstances such as the country's diverse landscape and government support, and underlying macroeconomic factors such as a strong economy and disposable income. These factors combined have created a thriving market for off-road motorcycles in Australia.

Data coverage:

Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.

Modeling approach / Market size:

Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.

Additional Notes:

The market is updated once a year.