Pharmacies - Sweden | Statista Market Forecast

The Pharmacies market in Sweden is expected to reach a projected revenue of US$6.45bn SEK in 2025.
It is anticipated to exhibit an annual growth rate of 3.67% (CAGR 2025-2029), resulting in a market volume of US$7.45bn SEK by 2029.
When compared globally, United States is projected to generate the highest revenue in the Pharmacies market, amounting to US$403.08bn SEK in 2025.
In terms of per capita revenue, in Sweden is expected to generate US$601.16 SEK per person in 2025.
The pharmacy market in Sweden is witnessing a growing demand for natural and organic products.

Definition:
Pharmacies are physical or digital places where mainly pharmaceuticals and medical products are sold. Additionally, they also sell other items that are generally found in a pharmacy, such as food supplements, cosmetic products, and other health-related goods. A large proportion of pharmaceuticals are only available on prescription; the rest of the product range of pharmacies is sold over the counter (OTC). Besides selling products, pharmacies also advise customers, inform them about undesirable effects of the products, and detect possible interactions with other medicines.

Structure:
The Pharmacies market consists of two markets: Prescriptions Drugs and OTC Products. The Prescription Drugs market covers all products – mainly pharmaceuticals – that are only available on prescription. The OTC Products market comprises all products that are sold over the counter (OTC), including pharmaceuticals, medical devices, and other items that are generally found in a pharmacy.

Additional information:
The KPIs shown include revenue, revenue growth, average revenue per pharmacy, average revenue per capita, number of pharmacies, pharmacy density, users, and the online sales share for the OTC Products market. Revenues are generated through offline and online spending by (B2C) consumers and include VAT. B2B and B2G sales as well as other pharmaceutical sales through hospitals or retail stores, such as supermarkets, are not included.
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Prescription pharmaceuticals
Prescription medical products
OTC pharmaceuticals
OTC medical products
Pharmacy-usual items

Services such as vaccinations
Sales through hospitals or retail stores

Pharmacies: market data & analysis

The Pharmacies market in Sweden has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the increasing demand for over-the-counter medications and healthcare products. Customers in Sweden are increasingly seeking convenience and accessibility when it comes to purchasing medications, and pharmacies provide a one-stop solution for their healthcare needs. Additionally, the aging population in Sweden has also contributed to the growth of the pharmacies market, as older individuals often require more medications and healthcare products.

Trends in the market: Another trend in the pharmacies market in Sweden is the rising popularity of online pharmacies. With the advancement of technology and the increasing use of smartphones, more and more customers are turning to online platforms to purchase their medications. Online pharmacies offer convenience, competitive pricing, and a wide range of products, making them an attractive option for many consumers. This trend is expected to continue in the coming years, further driving the growth of the pharmacies market in Sweden.

Local special circumstances: Sweden has a well-developed healthcare system, with a strong emphasis on preventive care and public health. This focus on healthcare has created a favorable environment for the pharmacies market to thrive. Pharmacies in Sweden not only provide medications and healthcare products, but they also offer a range of services such as health consultations, vaccinations, and health screenings. This integration of healthcare services within pharmacies has further increased their popularity among consumers.

Underlying macroeconomic factors: The strong economy in Sweden has also played a role in the growth of the pharmacies market. With a high standard of living and disposable income, consumers in Sweden have the financial means to purchase medications and healthcare products. Additionally, the government of Sweden has implemented policies to promote the use of generic medications, which has led to lower prices and increased affordability for consumers. In conclusion, the pharmacies market in Sweden is experiencing significant growth due to customer preferences for convenience and accessibility, the rising popularity of online pharmacies, the country's focus on healthcare, and the strong economy. These factors are expected to continue driving the growth of the pharmacies market in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

The global online pharmacy sector was estimated at 32 billion U.S. dollars by the end of 2023. In the United States, forecasts indicate that this figure would reach approximately 5.7 billion, solidifying its position as one of the largest online pharmacy markets. However, China dominates the pharma e-commerce industry worldwide, generating nearly 8.5 billion dollars in revenue. With China at the forefront, it is no wonder digital pharmacies make up the fastest-growing segment in the Asian digital health market.

Pharmacies - Sweden

Revenue

Users

Volume

Analyst Opinion

Global Comparison

Methodology

Health

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