Wound Care (Pharmacies) - Germany

Revenue in the Wound Care market is projected to reach US$104.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.36%, resulting in a market volume of US$106.40m by 2029.
In global comparison, most revenue will be generated United States (US$1.04bn in 2024).
In relation to total population figures, per person revenues of US$1.26 are generated in 2024.

Definition:
The Wound Care market consists of a comprehensive array of over-the-counter (OTC) solutions available for purchase through pharmacies. These solutions are aimed at managing wounds, promoting healing, and preventing infections. The product offerings encompass adhesive bandages for minor wound coverage, first aid kits providing extensive supplies, gauze and tape for maintaining cleanliness, as well as wound healing ointments that support the recovery of damaged skin and wounds. This market exclusively covers product sales through pharmacies.

Additional information:
The Wound Care market comprises revenues, average revenue per capita and average revenue per pharmacy. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
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Plasters
Adhesive Bandages
First Aid Kits
Gauze
Healing Ointment

Anti-Foot Blister Products
Wound Closure Devices, which require professional application
Prescription Wound Treatments

The Wound Care (Pharmacies) market in Germany has been experiencing steady growth in recent years. Customer preferences have played a key role in shaping this market, as consumers are increasingly seeking effective and convenient solutions for wound care. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of this market. Customer preferences in the Wound Care (Pharmacies) market in Germany have been shifting towards products that offer both efficacy and convenience. Consumers are looking for wound care solutions that are easy to use and provide quick relief. This has led to an increase in demand for products such as adhesive bandages, wound dressings, and antiseptic creams. Additionally, customers are also showing a preference for products that are made from natural ingredients and are free from harsh chemicals. This trend is in line with the global shift towards more natural and sustainable products. Trends in the market indicate a growing demand for advanced wound care products. As the population ages, there is an increasing prevalence of chronic wounds, such as diabetic ulcers and pressure ulcers. This has created a need for specialized wound care products that can promote faster healing and prevent infection. Advanced wound dressings, negative pressure wound therapy, and bioactive wound care products are gaining popularity in the German market. These products offer advanced features such as moisture management, antimicrobial properties, and enhanced healing capabilities. Local special circumstances in Germany have also contributed to the growth of the Wound Care (Pharmacies) market. The country has a well-developed healthcare system, with a high level of accessibility to pharmacies and healthcare professionals. This has made it easier for consumers to access and purchase wound care products. Additionally, Germany has a large aging population, which is more prone to chronic wounds. This demographic factor has created a significant demand for wound care products in the country. Underlying macroeconomic factors have also played a role in the development of the Wound Care (Pharmacies) market in Germany. The country has a strong economy and a high standard of living, which has increased consumers' ability to spend on healthcare products. Additionally, Germany has a well-established pharmaceutical industry, with a focus on research and development. This has led to the availability of innovative wound care products in the market. In conclusion, the Wound Care (Pharmacies) market in Germany is experiencing growth due to customer preferences for effective and convenient solutions, the demand for advanced wound care products, local special circumstances such as a well-developed healthcare system and an aging population, and underlying macroeconomic factors such as a strong economy and a focus on research and development.

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

The global online pharmacy sector was estimated at 32 billion U.S. dollars by the end of 2023. In the United States, forecasts indicate that this figure would reach approximately 5.7 billion, solidifying its position as one of the largest online pharmacy markets. However, China dominates the pharma e-commerce industry worldwide, generating nearly 8.5 billion dollars in revenue. With China at the forefront, it is no wonder digital pharmacies make up the fastest-growing segment in the Asian digital health market.