Cannabis

Germany is projected to reach a revenue of US$1.06bn in the Cannabis market by 2024.
The revenue is expected to grow annually at a rate of 2.48%, leading to a market volume of US$1.19bn by 2029.
When compared globally, the United States is forecasted to generate the most revenue, amounting to US$42.98bn in 2024.
In terms of per person revenues in 2024, US$53.56 are generated in relation to the total population figures.
Germany's growing acceptance and legalization of Cannabis are fueling a surge in investment opportunities in the German Cannabis market.

Definition:
The Cannabis market covers products derived from the cannabis plant used for medical or recreational purposes. These products may include dried flowers, oils, edibles, tinctures, and topicals. Depending on the regulations in each country or state, these products are provided by dispensaries, pharmacies, and/or online platforms. They may be consumed in the form of smoking, vaporizing, eating, or applying topically.

Structure:
The market includes Medical, Pharmaceutical, and Recreational Cannabis as well as CBD Products. The Medical and Pharmaceutical Cannabis markets include products used to treat conditions such as chronic pain, mental disorders, and other medical conditions. The Recreational Cannabis and the the CBD Products markets include products used for personal enjoyment or leisure purposes. All cannabis markets include various forms of cannabis such as flowers, concentrates, edibles, and topicals.

Additional information:
Market values represent the revenues generated by retail prices paid to vendors, either directly or through distribution channels (excluding VAT). Reported market revenues include spending by consumers (B2C), companies (B2B), and governments (B2G).

Company examples: Canopy Growth Corporation, Aurora Cannabis, Curaleaf Holdings, Tilray, Green Thumb Industries, Trulieve Cannabis, Verano Holdings.

Recreational Cannabis
Medical Cannabis
Pharmaceutical Cannabis
CBD Products

Illegal cannabis
Cannabis cultivated for private use

Germany has seen a significant evolution in its Cannabis market in recent years, reflecting changing attitudes and regulations towards the industry.

Customer preferences: Customers in Germany are increasingly seeking out high-quality Cannabis products, driving demand for premium strains and products. With a growing awareness of the potential health benefits of Cannabis, there is a rising interest in medical Cannabis products among consumers. Convenience and discretion are also important factors for customers, leading to a surge in online sales and discreet packaging options.

Trends in the market: One notable trend in the German Cannabis market is the increasing availability of a diverse range of products, including oils, edibles, and topicals. This expansion of product offerings caters to different consumer preferences and consumption methods. Moreover, the market is witnessing a rise in domestic cultivation, reducing reliance on imports and supporting local producers. Collaborations between Cannabis companies and mainstream retailers are also on the rise, further normalizing Cannabis products in the market.

Local special circumstances: Germany's Cannabis market is heavily influenced by its strict regulatory framework, which has gradually been liberalized to allow for medical Cannabis use. The country has a well-established pharmaceutical industry, leading to a focus on quality and safety standards in Cannabis products. Additionally, the cultural acceptance of Cannabis for medical purposes has paved the way for further market growth and innovation in product development.

Underlying macroeconomic factors: The economic stability and high purchasing power of the German population have contributed to the growth of the Cannabis market. As one of the largest economies in Europe, Germany offers significant market potential for Cannabis companies. Furthermore, the country's progressive stance on Cannabis legalization and increasing public acceptance have created a favorable environment for market expansion.

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on companies' revenues, funding values and global consumer survey data. Revenues include retail, sales and taxes.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use financial reports, third-party data. Next, we use relevant key market indicators and data from country-specific associations such as tobacco spending per capita, medical product spending per capita, consumer spending and consumer spending for recreation purposes, population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, S-Curve function, ARIMA time series model and exponential curve function.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

Cannabis or marijuana, the psychoactive drug from the cannabis plant is growing in popularity around the globe, both for recreational and medicinal uses. While there are many countries that have legalized cannabis in some capacity for medical purposes, only a handful have done so for recreational use. Even though cannabis is not federally legal in the United States, the combined legal states represent the largest market in the world. After the U.S., Canada, which legalized cannabis nation-wide in 2018 represents the next largest market. In 2021, a new coalition government was formed in Germany that indicated that the legalization of cannabis was on their agenda. Germany would be the largest legal adult-use market in Europe and would act as a test case for other countries on the continent considering the merits of legalization.