Vitamins & Minerals (Pharmacies) - North America

Revenue in the Vitamins & Minerals market is projected to reach US$3.94bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.53%, resulting in a market volume of US$4.92bn by 2029.
In global comparison, most revenue will be generated China (US$4.41bn in 2024).
In relation to total population figures, per person revenues of US$7.72 are generated in 2024.

Definition:
The Vitamins and Minerals market encompasses a range of over-the-counter (OTC) natural and synthetic food supplements available through pharmacies. This includes products like multivitamin preparations, minerals, vitamins, tonics, and cod liver oil, presented in various forms such as capsules, dragees, pills, granulate, ampoules, solutions, powders, and syrups for oral consumption. Excluded from this market are prescription medications, items not explicitly categorized as food supplement drugs (e.g., muscle-building preparations), or those primarily intended for cosmetic use. Prominent examples of top-selling vitamin and mineral products include Vitasprint, Orthomol, magnesium granulate, Curazink, and Centrum. This market exclusively covers product sales through pharmacies.

Additional information:
The Vitamins and Minerals market comprises revenues, average revenue per capita and average revenue per pharmacy. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
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Vitamin preparations
Mineral preparations (zinc, calcium, magnesium)
Cod liver oil

Prescription medicines
Homeopathic remedies
Probiotics and food products

The Vitamins & Minerals (Pharmacies) market in North America is experiencing significant growth and development.

Customer preferences: Customers in North America are increasingly focused on their health and well-being, leading to a growing demand for vitamins and minerals. They are becoming more conscious of the importance of maintaining a healthy lifestyle and are actively seeking products that can help them achieve this goal. In addition, there is a growing aging population in North America, which is driving the demand for vitamins and minerals as people look for ways to support their overall health and prevent age-related illnesses.

Trends in the market: One of the key trends in the Vitamins & Minerals (Pharmacies) market in North America is the increasing popularity of natural and organic products. Customers are becoming more aware of the potential side effects of synthetic vitamins and minerals and are opting for natural alternatives. They are looking for products that are free from artificial additives, preservatives, and fillers. This trend is also driven by the rising interest in sustainable and environmentally-friendly products. Another trend in the market is the growing popularity of personalized vitamins and minerals. Customers are seeking products that are tailored to their specific needs and preferences. They are looking for personalized recommendations based on their individual health goals, lifestyle, and dietary requirements. This trend is supported by advancements in technology, such as DNA testing and personalized nutrition apps, which allow customers to receive personalized recommendations and track their progress.

Local special circumstances: The Vitamins & Minerals (Pharmacies) market in North America is highly competitive, with a large number of players offering a wide range of products. Customers have access to a variety of distribution channels, including pharmacies, health food stores, and online retailers. This creates a competitive environment where companies need to differentiate themselves through product innovation, quality, and customer service. Furthermore, regulations and labeling requirements in North America are strict, ensuring that customers have access to safe and high-quality products. This provides customers with confidence in the products they purchase and contributes to the overall growth of the market.

Underlying macroeconomic factors: The growing demand for vitamins and minerals in North America can be attributed to several underlying macroeconomic factors. These include the increasing disposable income of customers, which allows them to spend more on health and wellness products. In addition, the rising healthcare costs in North America are driving customers to take a proactive approach to their health and seek preventive measures. Furthermore, the COVID-19 pandemic has increased the awareness of the importance of maintaining a healthy immune system. Customers are now more concerned about their overall health and are actively seeking products that can support their immune system. In conclusion, the Vitamins & Minerals (Pharmacies) market in North America is experiencing significant growth and development due to customer preferences for health and wellness products, the increasing popularity of natural and personalized products, the competitive market environment, and underlying macroeconomic factors such as increasing disposable income and the impact of the COVID-19 pandemic.

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

The global online pharmacy sector was estimated at 32 billion U.S. dollars by the end of 2023. In the United States, forecasts indicate that this figure would reach approximately 5.7 billion, solidifying its position as one of the largest online pharmacy markets. However, China dominates the pharma e-commerce industry worldwide, generating nearly 8.5 billion dollars in revenue. With China at the forefront, it is no wonder digital pharmacies make up the fastest-growing segment in the Asian digital health market.