Vitamins & Minerals (Pharmacies) - Estonia

Revenue in the Vitamins & Minerals market is projected to reach US$7.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.53%, resulting in a market volume of US$10.34m by 2029.
In global comparison, most revenue will be generated China (US$4.41bn in 2024).
In relation to total population figures, per person revenues of US$5.99 are generated in 2024.

Definition:
The Vitamins and Minerals market encompasses a range of over-the-counter (OTC) natural and synthetic food supplements available through pharmacies. This includes products like multivitamin preparations, minerals, vitamins, tonics, and cod liver oil, presented in various forms such as capsules, dragees, pills, granulate, ampoules, solutions, powders, and syrups for oral consumption. Excluded from this market are prescription medications, items not explicitly categorized as food supplement drugs (e.g., muscle-building preparations), or those primarily intended for cosmetic use. Prominent examples of top-selling vitamin and mineral products include Vitasprint, Orthomol, magnesium granulate, Curazink, and Centrum. This market exclusively covers product sales through pharmacies.

Additional information:
The Vitamins and Minerals market comprises revenues, average revenue per capita and average revenue per pharmacy. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
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Vitamin preparations
Mineral preparations (zinc, calcium, magnesium)
Cod liver oil

Prescription medicines
Homeopathic remedies
Probiotics and food products

The Vitamins & Minerals (Pharmacies) market in Estonia has been experiencing steady growth in recent years, driven by changing customer preferences and a growing awareness of the importance of maintaining good health.

Customer preferences: Customers in Estonia are increasingly prioritizing their health and well-being, leading to a growing demand for vitamins and minerals. This trend can be attributed to several factors, including an aging population, rising healthcare costs, and a greater emphasis on preventive healthcare. As people become more health-conscious, they are actively seeking out products that can help them maintain optimal health and prevent illnesses. This has led to a significant increase in the consumption of vitamins and minerals, which are seen as essential for supporting overall health and well-being.

Trends in the market: One of the key trends in the Vitamins & Minerals (Pharmacies) market in Estonia is the growing popularity of natural and organic products. Customers are increasingly seeking out vitamins and minerals that are derived from natural sources and free from artificial additives. This trend is driven by a desire for products that are perceived as healthier and more sustainable. As a result, pharmacies are expanding their product offerings to include a wider range of natural and organic vitamins and minerals to cater to this growing demand. Another trend in the market is the increasing availability of personalized vitamins and minerals. Customers are looking for products that are tailored to their specific needs and preferences, and pharmacies are responding by offering personalized vitamin and mineral supplements. These supplements are formulated based on individual health profiles and can address specific deficiencies or health concerns. This trend reflects a growing awareness of the importance of personalized healthcare and the desire for customized solutions.

Local special circumstances: Estonia has a well-developed healthcare system, with a high level of access to pharmacies and healthcare professionals. This accessibility has contributed to the growth of the Vitamins & Minerals (Pharmacies) market, as customers can easily seek advice and purchase products from pharmacies. Additionally, the government in Estonia has implemented various initiatives to promote public health and preventive healthcare, which has further fueled the demand for vitamins and minerals.

Underlying macroeconomic factors: The growing Vitamins & Minerals (Pharmacies) market in Estonia is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has resulted in increased disposable income and higher consumer spending. This has allowed customers to allocate more of their budget towards healthcare products, including vitamins and minerals. Furthermore, the aging population in Estonia has contributed to the growth of the market, as older individuals tend to have higher healthcare needs and are more likely to purchase vitamins and minerals to support their health. In conclusion, the Vitamins & Minerals (Pharmacies) market in Estonia is experiencing growth due to changing customer preferences, including a focus on health and well-being, the popularity of natural and organic products, and the demand for personalized solutions. The country's well-developed healthcare system and underlying macroeconomic factors, such as economic growth and an aging population, have also contributed to the market's expansion.

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

The global online pharmacy sector was estimated at 32 billion U.S. dollars by the end of 2023. In the United States, forecasts indicate that this figure would reach approximately 5.7 billion, solidifying its position as one of the largest online pharmacy markets. However, China dominates the pharma e-commerce industry worldwide, generating nearly 8.5 billion dollars in revenue. With China at the forefront, it is no wonder digital pharmacies make up the fastest-growing segment in the Asian digital health market.