Key regions: Germany, Europe, South Korea, France, China
The Skin Treatment (Pharmacies) market in Americas is experiencing steady growth due to increasing customer preferences for skincare products, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.
Customer preferences: Customers in the Americas are increasingly prioritizing skincare and are willing to invest in high-quality skin treatment products available in pharmacies. This is driven by a growing awareness of the importance of skincare and the desire for healthy and youthful-looking skin. Customers are seeking products that address specific skin concerns such as aging, acne, and hyperpigmentation. They are also looking for natural and organic ingredients, as well as products that are cruelty-free and environmentally friendly.
Trends in the market: One of the key trends in the Skin Treatment (Pharmacies) market in the Americas is the rise of clean beauty. Customers are becoming more conscious about the ingredients used in skincare products and are opting for clean, non-toxic formulations. This trend is driving the demand for natural and organic skincare products that are free from harmful chemicals, parabens, and sulfates. Another trend in the market is the growing popularity of multi-functional skincare products. Customers are seeking products that offer multiple benefits, such as moisturizing, anti-aging, and sun protection. This trend is driven by the desire for convenience and efficiency in skincare routines.
Local special circumstances: The Americas consist of diverse countries with varying climates and environmental conditions, which influence customer preferences and product demand. For example, customers in tropical regions may prioritize products with higher sun protection factors, while those in dryer climates may seek products with intense hydration properties. Additionally, cultural factors and beauty standards also play a role in shaping customer preferences in different countries within the Americas.
Underlying macroeconomic factors: The growing middle-class population in the Americas is a significant driver of the Skin Treatment (Pharmacies) market. As disposable incomes increase, customers have more purchasing power to invest in skincare products. Additionally, the aging population in the region is also contributing to the growth of the market, as older individuals are more likely to prioritize skincare and invest in anti-aging products. Furthermore, the expansion of the e-commerce sector has made skincare products more accessible to customers in the Americas. Online platforms offer a wide range of products, competitive prices, and convenient shopping experiences, driving the growth of the market. The COVID-19 pandemic has further accelerated the shift towards online shopping, as customers turned to e-commerce platforms for their skincare needs during lockdowns and social distancing measures. In conclusion, the Skin Treatment (Pharmacies) market in the Americas is developing due to increasing customer preferences for skincare products, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customers are prioritizing skincare and seeking high-quality products that address their specific concerns. The rise of clean beauty and multi-functional skincare products are key trends shaping the market. The diverse climates and beauty standards in the Americas, along with the growing middle-class population and expansion of e-commerce, are driving the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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