Key regions: Australia, United States, India, Europe, China
The Digestive & Intestinal Remedies (Pharmacies) market in Americas is experiencing significant growth due to changing customer preferences and emerging trends.
Customer preferences: Customers in the Americas are increasingly seeking natural and herbal remedies for digestive and intestinal issues. They are becoming more health-conscious and are looking for products that are gentle on their bodies and have minimal side effects. This shift in preferences is driving the demand for natural and herbal digestive remedies in the market.
Trends in the market: One of the key trends in the Digestive & Intestinal Remedies market in the Americas is the increasing popularity of probiotics. Probiotics are live bacteria and yeasts that are beneficial for the digestive system. They help restore the natural balance of bacteria in the gut and promote healthy digestion. The growing awareness about the importance of gut health and the benefits of probiotics is driving the demand for probiotic-based digestive remedies. Another trend in the market is the rising demand for over-the-counter (OTC) digestive remedies. Customers are increasingly seeking self-care solutions for their digestive issues and are turning to OTC products available in pharmacies. This trend is driven by the convenience and accessibility of OTC products, as well as the growing awareness about the effectiveness of these remedies.
Local special circumstances: In the Americas, there are certain local special circumstances that are influencing the Digestive & Intestinal Remedies market. For example, the prevalence of certain dietary habits and lifestyles can contribute to digestive issues. In North America, the consumption of processed foods and high-fat diets can lead to digestive problems, driving the demand for remedies. In South America, the consumption of spicy foods and heavy meals can also contribute to digestive issues, creating a need for effective remedies.
Underlying macroeconomic factors: The growth of the Digestive & Intestinal Remedies market in the Americas is also influenced by underlying macroeconomic factors. The increasing disposable income in the region is enabling customers to spend more on healthcare and wellness products, including digestive remedies. Additionally, the aging population in the Americas is driving the demand for digestive remedies, as older adults are more prone to digestive issues and seek solutions to manage their symptoms. Overall, the Digestive & Intestinal Remedies market in the Americas is witnessing growth due to changing customer preferences towards natural and herbal remedies, the popularity of probiotics, the demand for OTC products, local dietary habits and lifestyles, and underlying macroeconomic factors such as increasing disposable income and the aging population.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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