Key regions: Japan, United States, Europe, United Kingdom, Canada
The Hand Sanitizer (Pharmacies) market in Ethiopia has been experiencing significant growth in recent years. This can be attributed to several factors, including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.
Customer preferences: In Ethiopia, there has been a growing awareness of the importance of hand hygiene, especially in the wake of the COVID-19 pandemic. Customers are increasingly prioritizing the use of hand sanitizers to protect themselves and prevent the spread of germs and infectious diseases. The convenience and effectiveness of hand sanitizers have made them a popular choice among consumers, particularly those who visit pharmacies for their healthcare needs.
Trends in the market: One of the key trends in the Hand Sanitizer (Pharmacies) market in Ethiopia is the increasing demand for natural and organic hand sanitizers. Customers are becoming more conscious of the ingredients used in personal care products and are opting for products that are free from harmful chemicals. This trend is driven by a growing interest in sustainability and a desire for safer and healthier alternatives. Another trend observed in the market is the rise of online sales channels. With the increasing penetration of smartphones and internet connectivity, more customers are turning to online platforms to purchase hand sanitizers. This trend has been further accelerated by the COVID-19 pandemic, which has led to a surge in e-commerce activities and a shift towards contactless shopping experiences.
Local special circumstances: Ethiopia has a large population, with a significant portion residing in rural areas. Access to healthcare facilities, including pharmacies, can be limited in these regions. As a result, there is a higher reliance on hand sanitizers as a convenient and easily accessible means of maintaining hand hygiene. This factor has contributed to the growth of the Hand Sanitizer (Pharmacies) market in Ethiopia, as it caters to the needs of both urban and rural populations.
Underlying macroeconomic factors: Ethiopia has been experiencing steady economic growth in recent years, which has led to an increase in disposable income among consumers. This has positively impacted the Hand Sanitizer (Pharmacies) market, as customers have more purchasing power to invest in personal care products. Additionally, the government's efforts to improve healthcare infrastructure and promote public health have also played a role in driving the demand for hand sanitizers. In conclusion, the Hand Sanitizer (Pharmacies) market in Ethiopia is witnessing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The increased awareness of hand hygiene and the demand for natural and organic products, coupled with the rise of online sales channels, have contributed to the expansion of the market. Furthermore, the large population and limited access to healthcare facilities in rural areas have created a need for easily accessible hand sanitizers. The country's economic growth and government initiatives in the healthcare sector have also played a role in driving the market forward.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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