Market Insights Health Pharmacies OTC Products

Hand Sanitizer (Pharmacies) - Eastern Europe

Eastern Europe

Revenue in the Hand Sanitizer market is projected to reach US$152.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.64%, resulting in a market volume of US$173.50m by 2029.
In global comparison, most revenue will be generated in China (US$385.20m in 2024).
In relation to total population figures, per person revenues of US$0.64 are generated in 2024.

Key regions: Japan, United States, Europe, United Kingdom, Canada

Market

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Analyst Opinion

The Hand Sanitizer (Pharmacies) market in Eastern Europe has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Customers in Eastern Europe have become increasingly health-conscious, leading to a growing demand for hand sanitizers. The COVID-19 pandemic has further accelerated this trend, as people prioritize personal hygiene and sanitation. Hand sanitizers are seen as a convenient and effective way to kill germs and prevent the spread of diseases. Additionally, the compact size of hand sanitizers makes them easily portable, allowing customers to carry them wherever they go.

Trends in the market: One of the key trends in the Hand Sanitizer (Pharmacies) market in Eastern Europe is the increasing use of natural and organic ingredients. Customers are becoming more conscious about the chemicals they put on their skin and are opting for products that are free from harsh chemicals and artificial fragrances. This trend is driven by a desire for safer and more eco-friendly products. As a result, pharmacies in Eastern Europe are offering a wide range of hand sanitizers that are made from natural ingredients such as aloe vera, tea tree oil, and lavender. Another trend in the market is the rise of online sales. With the increasing popularity of e-commerce platforms, customers are now able to purchase hand sanitizers from the comfort of their own homes. This convenience factor has contributed to the growth of online sales in the Hand Sanitizer (Pharmacies) market in Eastern Europe. Pharmacies have also adapted to this trend by offering online ordering and home delivery services, making it easier for customers to access their products.

Local special circumstances: Eastern Europe has a diverse market landscape, with each country having its own unique characteristics. For example, in countries with a higher population density, such as Poland and Romania, there is a greater demand for hand sanitizers due to the higher risk of disease transmission. On the other hand, countries with a lower population density, such as Estonia and Latvia, may have a lower demand for hand sanitizers.

Underlying macroeconomic factors: The growing Hand Sanitizer (Pharmacies) market in Eastern Europe is also influenced by macroeconomic factors. Rising disposable incomes and increasing healthcare expenditure have contributed to the growth of the market. As people have more money to spend on personal care products, the demand for hand sanitizers has increased. Additionally, government initiatives and public health campaigns promoting hand hygiene have also played a role in driving market growth. In conclusion, the Hand Sanitizer (Pharmacies) market in Eastern Europe is experiencing significant growth due to changing customer preferences, including a preference for natural and organic ingredients, and the convenience of online shopping. Local special circumstances, such as population density, also influence the demand for hand sanitizers. Furthermore, macroeconomic factors, such as rising disposable incomes and government initiatives, contribute to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.