Key regions: Canada, Europe, India, Australia, South Korea
The Eye Care (Pharmacies) market in Eastern Europe is experiencing steady growth due to increasing customer preferences for eye care products and services, as well as several local special circumstances and underlying macroeconomic factors. Customer preferences in the Eye Care (Pharmacies) market in Eastern Europe are driving the growth of the industry. With the rise in awareness about eye health and the importance of regular eye check-ups, customers are increasingly seeking out eye care products and services. This trend is further fueled by the aging population in Eastern Europe, as older individuals are more likely to experience eye-related issues and require specialized eye care. Additionally, the increasing prevalence of digital devices and prolonged screen time has resulted in a higher demand for products that alleviate eye strain and protect against blue light. Trends in the Eye Care (Pharmacies) market in Eastern Europe are also contributing to its development. One prominent trend is the growing popularity of contact lenses and prescription eyewear. Customers are increasingly opting for contact lenses as a convenient and comfortable alternative to traditional eyeglasses. This trend is driven by advancements in technology, which have resulted in more comfortable and breathable contact lenses. Additionally, the rise of online retail platforms has made it easier for customers to purchase contact lenses and prescription eyewear, further driving the growth of the market. Local special circumstances in Eastern Europe are playing a role in the development of the Eye Care (Pharmacies) market. In many Eastern European countries, there is a lack of access to specialized eye care clinics and ophthalmologists. As a result, customers often turn to pharmacies for basic eye care services and products. Pharmacies in Eastern Europe have responded to this demand by expanding their eye care offerings and providing services such as eye exams and consultations with optometrists. This has further fueled the growth of the market as customers find it more convenient to access eye care services at their local pharmacy. Underlying macroeconomic factors are also contributing to the development of the Eye Care (Pharmacies) market in Eastern Europe. The region has been experiencing steady economic growth, resulting in an increase in disposable income. As a result, customers have more spending power to invest in eye care products and services. Additionally, the growing middle class in Eastern Europe has led to an increased focus on personal health and wellness, including eye health. This has created a favorable market environment for the Eye Care (Pharmacies) industry to thrive. In conclusion, the Eye Care (Pharmacies) market in Eastern Europe is developing due to increasing customer preferences for eye care products and services, as well as several local special circumstances and underlying macroeconomic factors. The rise in awareness about eye health, the popularity of contact lenses and prescription eyewear, the lack of specialized eye care clinics, and the region's steady economic growth are all contributing to the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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