Key regions: Japan, United States, Europe, United Kingdom, Canada
The Hand Sanitizer (Pharmacies) market in Austria has witnessed significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.
Customer preferences: Customers in Austria have become increasingly conscious of their personal hygiene and health, leading to a higher demand for hand sanitizers. This shift in preferences can be attributed to growing awareness about the importance of hand hygiene in preventing the spread of diseases, especially in public places. Additionally, the COVID-19 pandemic has further accelerated the adoption of hand sanitizers as a preventive measure.
Trends in the market: One of the key trends in the Hand Sanitizer (Pharmacies) market in Austria is the rising popularity of natural and organic hand sanitizers. Customers are becoming more inclined towards products that are free from harsh chemicals and artificial fragrances, and instead prefer those made from natural ingredients. This trend is driven by a growing preference for sustainable and eco-friendly products. Another trend observed in the market is the increasing availability of hand sanitizers with moisturizing properties. As frequent use of hand sanitizers can lead to dryness and irritation, customers are seeking products that not only kill germs but also nourish and hydrate their skin. This trend reflects the evolving customer needs and the demand for multi-functional products.
Local special circumstances: Austria is known for its high standards of cleanliness and hygiene, which is deeply ingrained in the culture. This cultural emphasis on cleanliness has contributed to the strong demand for hand sanitizers in the country. Additionally, the tourism industry plays a significant role in driving the market, as Austria is a popular tourist destination. The need for hand sanitizers in hotels, restaurants, and other public places frequented by tourists further boosts the market.
Underlying macroeconomic factors: The Hand Sanitizer (Pharmacies) market in Austria is also influenced by underlying macroeconomic factors. The country has a stable and prosperous economy, which enables consumers to afford and prioritize personal hygiene products. Moreover, the healthcare infrastructure in Austria is well-developed, with a strong emphasis on preventive healthcare. This, in turn, drives the demand for hand sanitizers as a preventive measure against diseases. In conclusion, the Hand Sanitizer (Pharmacies) market in Austria is experiencing growth due to changing customer preferences, emerging trends, and local special circumstances. The demand for natural and organic hand sanitizers, as well as those with moisturizing properties, is on the rise. Austria's cultural emphasis on cleanliness and hygiene, along with its thriving tourism industry, further contributes to the market's growth. Additionally, the country's stable economy and well-developed healthcare infrastructure play a significant role in driving the demand for hand sanitizers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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