Key regions: Canada, Europe, India, Australia, South Korea
The Eye Care (Pharmacies) market in Zambia has been experiencing significant growth in recent years.
Customer preferences: Zambian consumers have shown a growing interest in eye care products and services. This can be attributed to several factors, including an increased awareness of the importance of eye health and a rising middle class with higher disposable incomes. Additionally, the prevalence of eye-related conditions such as cataracts and refractive errors has also contributed to the demand for eye care products.
Trends in the market: One of the key trends in the Eye Care (Pharmacies) market in Zambia is the increasing popularity of contact lenses. Contact lenses offer convenience and are seen as a more fashionable alternative to traditional eyeglasses. This trend is particularly prevalent among younger consumers who value aesthetics and are willing to invest in their appearance. Another trend in the market is the growing demand for prescription eyewear. As more Zambians become aware of the importance of regular eye check-ups, the need for prescription eyeglasses has increased. This trend is driven by both the aging population and the rising prevalence of myopia among younger individuals.
Local special circumstances: One of the unique factors influencing the Eye Care (Pharmacies) market in Zambia is the high prevalence of eye-related conditions. Cataracts, in particular, are a major concern in the country, with a significant portion of the population affected. This has led to a higher demand for cataract surgery and related eye care products. Additionally, the lack of access to specialized eye care facilities in rural areas has created opportunities for pharmacies to fill the gap. Pharmacies in Zambia are increasingly offering basic eye care services such as vision screenings and dispensing of prescription eyewear. This has made eye care more accessible to a larger portion of the population.
Underlying macroeconomic factors: The growth of the Eye Care (Pharmacies) market in Zambia can be attributed to several macroeconomic factors. Firstly, the country has experienced steady economic growth in recent years, resulting in an expanding middle class with higher disposable incomes. This has enabled more consumers to afford eye care products and services. Furthermore, the government's efforts to improve healthcare infrastructure and increase access to healthcare services have also contributed to the growth of the Eye Care (Pharmacies) market. The establishment of more pharmacies and the availability of a wider range of eye care products have made it easier for consumers to seek and obtain the necessary eye care. In conclusion, the Eye Care (Pharmacies) market in Zambia is experiencing growth due to increasing customer preferences for contact lenses and prescription eyewear, as well as the unique local circumstances of a high prevalence of eye-related conditions and limited access to specialized eye care facilities. The underlying macroeconomic factors of economic growth and government initiatives to improve healthcare infrastructure have also played a significant role in driving the market's development.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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