Key regions: Canada, Europe, India, Australia, South Korea
The Eye Care (Pharmacies) market in Cambodia has been experiencing significant growth in recent years.
Customer preferences: Cambodian consumers are becoming more aware of the importance of eye health and are seeking out products and services to address their eye care needs. This is driven by a number of factors, including an aging population, increasing prevalence of eye conditions such as myopia and cataracts, and a growing middle class with higher disposable incomes. As a result, there is a growing demand for eye care products and services in the country.
Trends in the market: One of the key trends in the Eye Care (Pharmacies) market in Cambodia is the increasing availability and accessibility of eye care products and services. Pharmacies in the country are expanding their offerings to include a wider range of eye care products, such as contact lenses, eye drops, and vitamins and supplements for eye health. This is in response to the growing demand from consumers who prefer the convenience of purchasing these products from pharmacies rather than visiting specialized eye care clinics. Another trend in the market is the rising popularity of online shopping for eye care products. With the increasing penetration of smartphones and internet access in Cambodia, more consumers are turning to online platforms to purchase their eye care products. This trend is driven by factors such as convenience, competitive pricing, and a wider selection of products available online.
Local special circumstances: One of the unique challenges in the Eye Care (Pharmacies) market in Cambodia is the lack of awareness and education about eye health among the general population. Many Cambodians are unaware of the importance of regular eye check-ups and proper eye care practices. As a result, there is a need for increased public awareness campaigns and educational initiatives to promote eye health and encourage regular eye care.
Underlying macroeconomic factors: The economic growth in Cambodia has contributed to the development of the Eye Care (Pharmacies) market in the country. The rising middle class with higher disposable incomes has led to increased spending on healthcare, including eye care products and services. Additionally, the government's efforts to improve healthcare infrastructure and increase access to healthcare services have also played a role in the growth of the Eye Care (Pharmacies) market. In conclusion, the Eye Care (Pharmacies) market in Cambodia is developing due to increasing customer awareness and demand for eye care products and services. The market is characterized by the expansion of product offerings in pharmacies, the rising popularity of online shopping for eye care products, and the need for increased public awareness and education about eye health. The underlying macroeconomic factors, such as economic growth and government initiatives, have also contributed to the development of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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