Key regions: Canada, Europe, India, Australia, South Korea
The Eye Care (Pharmacies) market in Bulgaria has been experiencing steady growth in recent years. Customer preferences in the Eye Care (Pharmacies) market in Bulgaria have been shifting towards a greater emphasis on preventive eye care. Customers are increasingly seeking products and services that can help them maintain good eye health and prevent vision problems. This trend is driven by a growing awareness of the importance of eye health and the desire to avoid the costs and inconvenience associated with vision problems. As a result, there has been an increased demand for products such as vitamins and supplements that promote eye health, as well as services such as regular eye exams. One of the key trends in the Eye Care (Pharmacies) market in Bulgaria is the growing popularity of online purchasing. Customers are increasingly turning to online platforms to purchase eye care products and services, due to the convenience and wider range of options available. Online platforms offer customers the ability to compare prices and read reviews, making it easier to find the best products for their needs. This trend has led to an increase in the number of online retailers specializing in eye care products, as well as traditional pharmacies expanding their online presence. Another trend in the market is the increasing demand for specialized eye care products. Customers are becoming more aware of the different needs of their eyes and are seeking products that cater to specific conditions or concerns. This has led to a rise in the availability of products such as contact lenses for astigmatism, dry eye treatments, and specialized eyewear for computer use. Pharmacies are responding to this demand by expanding their product offerings and providing more information and guidance to customers. Local special circumstances in Bulgaria also play a role in the development of the Eye Care (Pharmacies) market. The country has a high prevalence of vision problems, including myopia and age-related macular degeneration. This has led to a greater focus on eye care and a higher demand for products and services that can address these issues. Additionally, the aging population in Bulgaria is driving the demand for eye care products and services, as older individuals are more likely to experience vision problems and require specialized eye care. Underlying macroeconomic factors also contribute to the growth of the Eye Care (Pharmacies) market in Bulgaria. The country's improving economy has led to an increase in disposable income, allowing more individuals to afford eye care products and services. Additionally, the government has implemented policies to promote the development of the healthcare sector, including eye care. This has created a favorable environment for the growth of the Eye Care (Pharmacies) market, with increased investment and support for the industry. In conclusion, the Eye Care (Pharmacies) market in Bulgaria is developing due to shifting customer preferences towards preventive eye care, the growing popularity of online purchasing, and the increasing demand for specialized eye care products. Local special circumstances, such as the high prevalence of vision problems and the aging population, also contribute to the growth of the market. Furthermore, underlying macroeconomic factors, including the improving economy and government support, create a favorable environment for the development of the Eye Care (Pharmacies) market in Bulgaria.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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