Digestive & Intestinal Remedies (Pharmacies) - Morocco

Revenue in the Digestives & Intestinal Remedies market is projected to reach US$55.75m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.50%, resulting in a market volume of US$63.09m by 2029.
In global comparison, most revenue will be generated China (US$3.37bn in 2024).
In relation to total population figures, per person revenues of US$1.46 are generated in 2024.

Definition:
The Digestives and Intestinal Remedies market encompasses a range of over-the-counter (OTC) natural and synthetic digestive agents and remedies designed to address gastrointestinal concerns. These products are available through pharmacies and are provided in various forms such as pills, powder, capsules, liquids, solutions, suspensions, drops, and suppositories. The market excludes prescription medications, substances contravening state regulations, or items not explicitly categorized as digestive medications (e.g., pain relievers). Notable among the best-selling products in this category are Perenterol, Iberogast, Dulcolax, and Buscopan Plus. This market exclusively covers product sales through pharmacies.

Additional information:
The Digestives and Intestinal Remedies market comprises revenues, average revenue per capita and average revenue per pharmacy. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
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Natural and synthetic agents
Digestive medicines
Remedies against gastrointestinal complaints

Prescription medicines
Homeopathic remedies
Tea

The Digestive & Intestinal Remedies (Pharmacies) market in Morocco has been experiencing steady growth in recent years.

Customer preferences: Moroccan consumers are increasingly seeking out digestive and intestinal remedies to address common gastrointestinal issues such as indigestion, heartburn, and constipation. This is driven by a growing awareness of the importance of digestive health and an increasing willingness to self-medicate. Additionally, the convenience of purchasing these remedies from pharmacies, where trained pharmacists can provide advice and recommendations, is appealing to consumers.

Trends in the market: One notable trend in the Digestive & Intestinal Remedies market in Morocco is the rising demand for natural and herbal remedies. Moroccan consumers are becoming more conscious of the potential side effects of traditional pharmaceutical products and are seeking out alternative options. This trend aligns with the global shift towards natural and holistic approaches to healthcare. As a result, there has been an increase in the availability of natural digestive and intestinal remedies in Moroccan pharmacies. Another trend in the market is the growing popularity of probiotics. Probiotics are live bacteria and yeasts that are beneficial for digestive health. They are commonly found in fermented foods and supplements. Moroccan consumers are increasingly recognizing the benefits of probiotics for maintaining a healthy digestive system and are incorporating them into their daily routines. Pharmacies in Morocco have responded to this trend by expanding their range of probiotic products.

Local special circumstances: Morocco has a relatively young population, with a median age of 29. 5 years. Younger consumers are more likely to prioritize preventive healthcare and are willing to invest in products that promote overall well-being. This demographic factor contributes to the growth of the Digestive & Intestinal Remedies market in Morocco, as younger consumers are more likely to seek out these products. Furthermore, Moroccan cuisine is known for its rich and flavorful dishes, often made with spices and herbs. While these culinary traditions are enjoyed by many, they can also contribute to digestive issues. The availability of digestive and intestinal remedies in pharmacies provides a convenient solution for consumers who may experience occasional discomfort after indulging in Moroccan cuisine.

Underlying macroeconomic factors: Morocco has experienced steady economic growth in recent years, which has contributed to an increase in disposable income. As a result, Moroccan consumers have more purchasing power and are able to afford healthcare products, including digestive and intestinal remedies. The growth of the middle class in Morocco has also played a role in driving demand for these products. In conclusion, the Digestive & Intestinal Remedies (Pharmacies) market in Morocco is developing due to customer preferences for natural and herbal remedies, the popularity of probiotics, the young population's focus on preventive healthcare, the influence of Moroccan cuisine on digestive health, and the country's economic growth. These factors indicate a positive outlook for the market in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

The global online pharmacy sector was estimated at 32 billion U.S. dollars by the end of 2023. In the United States, forecasts indicate that this figure would reach approximately 5.7 billion, solidifying its position as one of the largest online pharmacy markets. However, China dominates the pharma e-commerce industry worldwide, generating nearly 8.5 billion dollars in revenue. With China at the forefront, it is no wonder digital pharmacies make up the fastest-growing segment in the Asian digital health market.