Key regions: Canada, United Kingdom, United States, China, Europe
The Cold & Cough Remedies (Pharmacies) market in Morocco has been experiencing significant growth in recent years.
Customer preferences: Moroccan consumers have shown a growing preference for over-the-counter cold and cough remedies purchased from pharmacies. This is likely due to the convenience and accessibility of pharmacies, as well as the trust and confidence that consumers have in pharmacists. Consumers also appreciate the personalized advice and recommendations that they can receive from pharmacists when purchasing these remedies.
Trends in the market: One of the key trends in the Cold & Cough Remedies market in Morocco is the increasing demand for natural and herbal remedies. Moroccan consumers are becoming more health-conscious and are seeking products that are perceived to be more natural and less harmful to their bodies. This trend is in line with the global shift towards natural and holistic remedies, and it presents opportunities for companies to introduce new products that cater to this demand. Another trend in the market is the rising popularity of combination remedies. Moroccan consumers are looking for products that can address multiple symptoms at once, such as relieving both cough and congestion. Combination remedies offer convenience and cost savings for consumers, as they only need to purchase one product instead of multiple individual remedies.
Local special circumstances: Morocco has a high prevalence of respiratory diseases, such as asthma and allergies, which contribute to the demand for cold and cough remedies. The country's climate, with its dry and dusty conditions, can exacerbate these respiratory conditions and lead to an increased need for remedies to alleviate symptoms.
Underlying macroeconomic factors: Morocco's growing middle class and increasing disposable income have played a significant role in driving the growth of the Cold & Cough Remedies market. As more people have the means to afford healthcare products, the demand for remedies to treat common cold and cough symptoms has increased. Additionally, the government's focus on improving healthcare infrastructure and increasing access to healthcare services has also contributed to the growth of the market. This has led to an expansion of the pharmacy network in the country, making cold and cough remedies more easily accessible to consumers. In conclusion, the Cold & Cough Remedies (Pharmacies) market in Morocco is experiencing growth due to customer preferences for over-the-counter remedies, trends towards natural and combination remedies, the prevalence of respiratory diseases, and underlying macroeconomic factors such as the growing middle class and government initiatives to improve healthcare infrastructure.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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