Key regions: Canada, United Kingdom, United States, China, Europe
The Cold & Cough Remedies (Pharmacies) market in Moldova has been experiencing steady growth in recent years.
Customer preferences: Customers in Moldova have shown a strong preference for over-the-counter cold and cough remedies. This is primarily due to the convenience and accessibility of these products, as they can be purchased without a prescription from local pharmacies. Additionally, customers in Moldova tend to favor products that provide quick relief from symptoms such as coughing, congestion, and sore throat. They also value remedies that are safe and effective, with minimal side effects.
Trends in the market: One of the key trends in the Cold & Cough Remedies (Pharmacies) market in Moldova is the increasing demand for natural and herbal remedies. Customers are becoming more conscious of the potential side effects of synthetic medications and are seeking alternative options. As a result, there has been a growing interest in herbal remedies that are believed to have fewer side effects and provide relief from cold and cough symptoms. Another trend in the market is the rising popularity of combination products. Customers in Moldova are increasingly looking for remedies that address multiple symptoms at once, such as cough, congestion, and sore throat. Combination products that offer a comprehensive solution to cold and cough symptoms have gained traction in the market.
Local special circumstances: Moldova has a relatively high incidence of cold and cough infections, particularly during the winter months. This is due to the country's cold climate and the prevalence of respiratory infections. As a result, the demand for cold and cough remedies is consistently high throughout the year, with a peak during the winter season.
Underlying macroeconomic factors: The growth of the Cold & Cough Remedies (Pharmacies) market in Moldova can be attributed to several macroeconomic factors. Firstly, the increasing disposable income of the population has allowed more people to afford these products. As the standard of living improves, customers are willing to spend more on healthcare and wellness products. Secondly, the growing awareness of health and wellness has also contributed to the market growth. Customers are becoming more proactive in managing their health and are seeking remedies to alleviate symptoms and prevent the spread of infections. This has led to an increased demand for cold and cough remedies in Moldova. In conclusion, the Cold & Cough Remedies (Pharmacies) market in Moldova is developing due to customer preferences for over-the-counter remedies, the increasing demand for natural and combination products, the high incidence of cold and cough infections, and the underlying macroeconomic factors such as rising disposable income and growing health awareness.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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