Market Insights Health OTC Pharmaceuticals

Hand Sanitizer - Africa

Africa

In Africa, the revenue generated in the Hand Sanitizer market market in 2024 amounts to US$119.70m.
It is projected that the market will experience an annual growth rate of 7.23% from 2024 to 2029.
When compared on a global scale, the in the United States generates the highest revenue in this market, with US$643.50m expected in 2024.
In terms of per capita revenue, individuals in Africa generate US$0.09 in 2024.
The demand for hand sanitizers in Africa has seen a significant surge, driven by increasing awareness of hygiene and the need for effective measures against infectious diseases.

Key regions: Germany, Europe, United States, Brazil, India

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Analyst Opinion

The Hand Sanitizer market in Africa is experiencing significant growth and development due to changing customer preferences and increasing awareness about hygiene and health.

Customer preferences: Customers in Africa are becoming more conscious about personal hygiene and are increasingly adopting hand sanitizers as a convenient and effective way to maintain cleanliness. The demand for hand sanitizers is driven by the need for quick and easy disinfection, especially in situations where soap and water are not readily available. Additionally, customers are also seeking hand sanitizers with natural and organic ingredients, as they are more aware of the potential harmful effects of chemicals in traditional sanitizers.

Trends in the market: The Hand Sanitizer market in Africa is witnessing several trends that are shaping its growth. Firstly, there is a growing preference for alcohol-based hand sanitizers, as they are considered more effective in killing germs and bacteria. This trend is driven by the increasing awareness about the importance of hand hygiene in preventing the spread of diseases.Secondly, there is a rising demand for portable and travel-sized hand sanitizers, as customers are looking for convenient options that can be easily carried in their bags or pockets. This trend is particularly prominent in urban areas where people are constantly on the move.Another trend in the Hand Sanitizer market in Africa is the emergence of innovative and eco-friendly packaging solutions. Customers are increasingly seeking sustainable options that minimize environmental impact. As a result, manufacturers are introducing biodegradable packaging materials and refillable containers to cater to this demand.

Local special circumstances: In certain African countries, the Hand Sanitizer market is also influenced by local cultural and religious practices. For example, in some Muslim-majority countries, there is a preference for alcohol-free hand sanitizers, as the consumption of alcohol is prohibited in Islam. Manufacturers are catering to this demand by offering alcohol-free alternatives that are equally effective in killing germs.

Underlying macroeconomic factors: The Hand Sanitizer market in Africa is also influenced by macroeconomic factors such as population growth, urbanization, and increasing disposable income. As the population continues to grow and more people move to urban areas, the demand for hand sanitizers is expected to rise. Additionally, the increasing disposable income of the middle class in Africa is enabling more people to afford hand sanitizers, further driving market growth.In conclusion, the Hand Sanitizer market in Africa is experiencing significant growth and development due to changing customer preferences, increasing awareness about hygiene, and underlying macroeconomic factors. Customers are seeking convenient and effective hand sanitizers, with a preference for alcohol-based products and sustainable packaging. Local cultural and religious practices also influence the market, with demand for alcohol-free alternatives in certain countries. The market is expected to continue growing as the population increases, urbanization progresses, and disposable income rises.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.