Market Insights Health OTC Pharmaceuticals

Eye Care - Poland

Poland

In Poland, the revenue in the Eye Care market market in 2024 is estimated to reach US$93.38m.
It is projected to experience an annual growth rate of 4.40% (CAGR 2024-2029).
When compared to other countries worldwide, the in the United States generates the highest revenue in this market, amounting to US$1,256.00m in 2024.
In terms of per capita revenue, each person in Poland is expected to generate US$2.32 in 2024.
In Poland, there is a growing trend towards natural and herbal eye care products in the OTC Pharmaceuticals market.

Key regions: Europe, Australia, Brazil, China, United States

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Analyst Opinion

The Eye Care market in Poland has been experiencing significant growth in recent years. Customer preferences for eye care products and services have shifted, leading to new trends in the market. Additionally, there are local special circumstances and underlying macroeconomic factors that have contributed to the development of the market.Customer preferences in the Eye Care market in Poland have evolved to prioritize convenience and accessibility. With busy lifestyles and a growing emphasis on self-care, consumers are seeking products and services that are easily accessible and can be incorporated into their daily routines. This has led to a rise in demand for online retailers and e-commerce platforms that offer a wide range of eye care products. Additionally, there is a growing preference for multi-purpose products that offer multiple benefits, such as contact lenses that provide UV protection or eye drops that relieve dryness and redness.Trends in the Eye Care market in Poland reflect the global shift towards natural and organic products. Consumers are becoming more conscious of the ingredients and materials used in eye care products and are seeking options that are free from harsh chemicals and preservatives. This has led to an increase in demand for natural and organic eye drops, contact lens solutions, and eye creams. Furthermore, there is a growing trend towards personalized eye care solutions, with consumers seeking products and services that are tailored to their specific needs and preferences. This has led to the development of customized contact lenses and personalized vision correction treatments.Local special circumstances in Poland have also influenced the development of the Eye Care market. The country has a high prevalence of myopia, which has led to an increased demand for vision correction products and services. Additionally, Poland has a rapidly aging population, which has created a growing market for products and services that address age-related eye conditions, such as presbyopia and cataracts. Furthermore, the government has implemented policies to promote eye health awareness and provide access to affordable eye care services, which has contributed to the growth of the market.Underlying macroeconomic factors have also played a role in the development of the Eye Care market in Poland. The country has experienced steady economic growth and rising disposable incomes, which has increased consumer spending on healthcare products and services, including eye care. Additionally, advancements in technology and innovation have made eye care products and services more accessible and affordable, further driving market growth. Furthermore, Poland's membership in the European Union has facilitated trade and investment in the eye care sector, allowing for the introduction of new products and services from international markets.In conclusion, the Eye Care market in Poland is experiencing growth due to shifting customer preferences, including a focus on convenience and accessibility, as well as a desire for natural and personalized eye care solutions. Local special circumstances, such as a high prevalence of myopia and an aging population, have also contributed to market development. Furthermore, underlying macroeconomic factors, such as economic growth and technological advancements, have supported the growth of the market.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.