Market Insights Health OTC Pharmaceuticals

Cold & Cough Remedies - APAC

APAC

In APAC, the revenue generated in the Cold & Cough Remedies market market in 2024 amounts to US$15.92bn.
It is projected that the market will experience an annual growth rate of 7.78% from 2024 to 2028 (CAGR 2024-2028).
When compared to other countries globally, the in the United States generates the highest revenue in the Cold & Cough Remedies market market, which amounts to US$11,190.00m in 2024.
In terms of per person revenues, in APAC, each individual generates US$3.72 in 2024.
In Japan, there is a growing trend towards natural and herbal remedies for cold and cough, as consumers seek more holistic and traditional approaches to healthcare.

Key regions: Australia, Japan, India, Brazil, Canada

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Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.