The Cold & Cough Remedies market in India has seen significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: In India, there is a high demand for Cold & Cough Remedies due to the country's large population and the prevalence of respiratory illnesses. Customers are increasingly looking for effective and affordable remedies to alleviate their symptoms. There is also a growing awareness of the importance of maintaining good respiratory health, which has led to an increased demand for preventive measures and natural remedies.
Trends in the market: One of the key trends in the Cold & Cough Remedies market in India is the shift towards herbal and ayurvedic remedies. Ayurveda, a traditional Indian system of medicine, is gaining popularity as people are becoming more conscious of the potential side effects of chemical-based medications. Herbal remedies, which are perceived as safer and more natural, are seeing increased demand in the market.Another trend in the market is the rise of over-the-counter (OTC) remedies. Customers are increasingly opting for self-medication and are looking for easily accessible remedies that do not require a prescription. This has led to the growth of OTC Cold & Cough Remedies, which are widely available in pharmacies, supermarkets, and online platforms.
Local special circumstances: India's diverse climate and geographical conditions contribute to a higher incidence of respiratory illnesses, especially during the winter months. The country experiences extreme temperatures and pollution levels, which can exacerbate cold and cough symptoms. This creates a need for effective remedies to alleviate the discomfort and provide relief to individuals.
Underlying macroeconomic factors: India's growing middle class and increasing disposable income have also contributed to the growth of the Cold & Cough Remedies market. As more people have the means to afford healthcare products, the demand for remedies to treat cold and cough symptoms has surged. Additionally, the government's focus on healthcare and wellness initiatives has further fueled the market growth.In conclusion, the Cold & Cough Remedies market in India is experiencing significant growth due to changing customer preferences, such as the shift towards herbal and ayurvedic remedies, and the rise of OTC solutions. The country's diverse climate and geographical conditions, along with the growing middle class and government initiatives, are also contributing to the market's development.
Data coverage:
Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.Additional notes:
Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.
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