Key regions: United Kingdom, Japan, China, Brazil, Canada
The demand for healthcare services in Eastern Africa has been on the rise in recent years, with outpatient care being a key area of focus for healthcare providers.
Customer preferences: Customers in Eastern Africa are increasingly seeking high-quality and affordable healthcare services. Outpatient care is becoming more popular due to its convenience and cost-effectiveness, as it allows patients to receive medical attention without having to be admitted to a hospital. Additionally, customers are increasingly looking for healthcare providers that offer a wide range of services, including preventative care and chronic disease management.
Trends in the market: One of the key trends in the outpatient care market in Eastern Africa is the increasing use of technology to deliver healthcare services. This includes telemedicine, which allows healthcare providers to remotely diagnose and treat patients, as well as mobile health solutions that enable patients to access healthcare services via their smartphones. Another trend is the growing popularity of retail clinics, which provide basic healthcare services in convenient locations such as shopping malls and supermarkets.
Local special circumstances: The outpatient care market in Eastern Africa is characterized by a high level of fragmentation, with a large number of small and medium-sized providers operating in the region. This has led to intense competition, with providers competing on price, quality, and range of services. Additionally, the region faces a number of healthcare challenges, including a shortage of healthcare professionals and inadequate healthcare infrastructure.
Underlying macroeconomic factors: The growth of the outpatient care market in Eastern Africa is being driven by a number of macroeconomic factors, including population growth, urbanization, and rising incomes. As the population of the region continues to grow, the demand for healthcare services is expected to increase. Additionally, as more people move to cities, there is likely to be an increased demand for healthcare services in urban areas. Finally, as incomes rise, more people are able to afford healthcare services, which is likely to drive demand for outpatient care.
Data coverage:
Data encompasses B2B, B2G, and B2C spend. Figures are based on revenue received by hospitals from public or private sources, allocated to the country where the money is spent, including VAT if applicable.Modeling approach / Market size:
Market sizes are determined by a bottom-up approach, based on a specific rationale for each market market. Next, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per capita, health risk factors, public health spend, and GDP. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.Additional notes:
Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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