Digital care management - Eastern Africa

Revenue in the Digital Care management market is projected to reach US$58.14m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 12.00%, resulting in a projected market volume of US$102.50m by 2029.
User penetration will be 3.12% in 2024 and is expected to hit 4.21% by 2029.
The average revenue per user (ARPU) is expected to amount to US$4.06.
In global comparison, most revenue will be generated United States (US$24.69bn in 2024).

Definition:

Digital care management encompasses a range of applications that enable users to monitor, analyze, and improve their physical health. These applications include online pharmacy platforms, medication checker apps, contraception and fertility apps, and electronic health records (EHR) systems. EHR systems allow users to securely store, access, and share their medical histories with healthcare providers, ensuring more personalized and coordinated care. Online pharmacy platforms allow users to conveniently access and order prescription medications and healthcare products online. Medication checker apps serve as guides for safe dosage intake, provide information on potential drug interactions, and facilitate the maintenance of personal medication records. Contraception and fertility apps offer guidance on family planning, contraceptive methods, fertility tracking, and reproductive health awareness, providing users with information as well as monitoring capabilities.

Structure:

The Digital Care Management market is divided into three categories: online pharmacies, medication checker apps, and contraception and fertility apps.

Additional Information:

The Digital Care Management market data comprises revenue, average revenue per user, users, and user penetration rates. The user base of digital care management apps includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. In the case of electronic health records (EHR) businesses, a significant portion of revenue is generated through a B2B model, where healthcare providers and institutions pay subscription fees or licensing costs to access and integrate EHR systems into their operations.

Contraception and fertility apps
Medication checker apps
Online pharmacies
Electronic Health Records

Health tracking devices
Fitness apps
Nutrition apps
Meditation apps
Mindfulness apps

The Digital Care Management market is experiencing significant growth, driven by customer preferences for convenience and accessibility in healthcare services. Customer preferences: Customers are increasingly turning to digital platforms for their healthcare needs, including online pharmacy, fertility, and medication tracking apps. These platforms offer convenience by allowing customers to order medications and healthcare products from the comfort of their own homes, eliminating the need for physical visits to pharmacies. Additionally, fertility apps provide a discreet and convenient way for individuals and couples to track their fertility and plan for pregnancy. Medication tracking apps help users manage their medications, ensuring they take them on time and in the correct dosage. Trends in the market: One of the key trends in the Digital Care Management market is the increasing adoption of telemedicine. Telemedicine allows patients to consult with healthcare professionals remotely, reducing the need for in-person visits to clinics or hospitals. This trend has been accelerated by the COVID-19 pandemic, as many individuals are seeking to avoid unnecessary exposure to the virus. Additionally, there is a growing demand for personalized healthcare solutions, with customers seeking tailored treatment plans and recommendations based on their individual needs and preferences. Local special circumstances: In some countries, regulatory frameworks may pose challenges for the Digital Care Management market. For example, certain countries may have restrictions on the sale of medications online or regulations that govern the use of telemedicine. These local special circumstances can impact the growth and development of the market in different regions. Underlying macroeconomic factors: The growth of the Digital Care Management market is also influenced by underlying macroeconomic factors. For instance, the increasing prevalence of chronic diseases and the aging population in many countries are driving the demand for healthcare services. Additionally, advancements in technology and the widespread availability of smartphones and internet access have made digital healthcare solutions more accessible to a larger population. In conclusion, the Digital Care Management market is experiencing significant growth, driven by customer preferences for convenience and accessibility in healthcare services. The adoption of telemedicine and the demand for personalized healthcare solutions are key trends in the market. However, local special circumstances and underlying macroeconomic factors can impact the growth and development of the market in different regions.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market market. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.