Cannabis - LATAM

LATAM

The revenue in the Cannabis market in LATAM is forecasted to reach US$4,219.00m in 2024.
It is anticipated that the revenue will exhibit an annual growth rate (CAGR 2024-2029) of 4.65%, leading to a market volume of US$5,296.00m by 2029.
When compared globally, the United States is expected to generate the highest revenue (US$42.98bn in 2024).
In terms of per capita income, in 2024, each person in LATAM generates revenues of US$141.90.
In LATAM, the Cannabis market is rapidly expanding with Colombia positioning itself as a key player in cannabis cultivation and export.

Key regions: United States, Canada, Netherlands, Germany, Thailand

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Analyst Opinion

The Cannabis market in LATAM is experiencing significant growth and development, driven by changing customer preferences, evolving trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in LATAM are increasingly seeking alternative medical treatments and wellness products, leading to a growing demand for cannabis-based products. The shift towards natural remedies and increasing awareness of the potential health benefits of cannabis are influencing consumer preferences in the region.

Trends in the market: In countries like Colombia and Uruguay, where cannabis regulations have been more progressive, there is a growing trend towards the legalization of medical and recreational cannabis. This trend is attracting investments from both domestic and international players, leading to the expansion of the cannabis market in these countries. Additionally, the rise of e-commerce platforms and online dispensaries is making cannabis products more accessible to consumers across LATAM.

Local special circumstances: Each country in LATAM has its own regulations and cultural attitudes towards cannabis, which impact the development of the market. For example, countries like Mexico and Argentina are in the process of legalizing cannabis for recreational use, while others like Brazil have strict regulations in place. These local special circumstances shape the competitive landscape and market dynamics in each country.

Underlying macroeconomic factors: The economic landscape in LATAM, including factors such as GDP growth, inflation rates, and foreign investment, plays a crucial role in the development of the cannabis market. Countries with stable economies and supportive regulatory frameworks are seeing faster growth in the cannabis sector compared to those facing economic challenges. Additionally, the COVID-19 pandemic has accelerated the adoption of e-commerce and digital platforms for cannabis sales in LATAM, further driving market growth.

Methodology

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on companies' revenues, funding values and global consumer survey data. Revenues include retail, sales and taxes.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use financial reports, third-party data. Next, we use relevant key market indicators and data from country-specific associations such as tobacco spending per capita, medical product spending per capita, consumer spending and consumer spending for recreation purposes, population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, S-Curve function, ARIMA time series model and exponential curve function.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. GCS data is reweighted for representativeness.