Financial Advisory - Senegal | Statista Market Forecast

Assets under Management in the Financial Advisory market are projected to reach US$679.30m in 2024.
Assets under Management are expected to show an annual growth rate (CAGR 2024-2029) of 0.24%, resulting in a market volume of US$687.60m by 2029.

Definition:

Financial advisory is the process of providing guidance and recommendations to clients regarding their financial decisions. Financial advisors use their expertise and knowledge to help clients make informed decisions about their investments, retirement planning, taxes, insurance, and other financial matters. The Financial Advisory segment encompasses the revenues generated by this service by both financial institutions and advisors, and includes the number of financial advisors, average revenue per advisor, and assets under management (AUM).

Traditional Wealth Management (non-automated wealth management services)
Traditional Investment, incl. Financial Advisors
Banks, Financial Institutions, and Financial Services Companies
B2C & B2B Revenues
Full-Service Products for Insurance, Investing, Lending, and Trading

Commercial Assets or Assets Under Custody
Digital Wealth Management (automated wealth management services)
Digital Investment, incl. Robo-advisors and Neobrokers
Independent Financial Advisory Companies
Independent Financial Advisors (IFAs)
Retail/Non-Professional Investors

The Financial Advisory market in Senegal is experiencing significant growth and development, driven by a number of factors.

Customer preferences: Senegalese individuals and businesses are increasingly seeking professional financial advice to help them navigate the complex and ever-changing financial landscape. This is due to a growing awareness of the benefits of financial planning and the need to make informed decisions about investments, savings, and retirement planning. Additionally, as the country's economy continues to expand, there is a greater need for expert advice on managing wealth and maximizing returns.

Trends in the market: One of the key trends in the Financial Advisory market in Senegal is the rise of digital platforms and online services. This trend is driven by the increasing use of smartphones and internet access in the country, which has made it easier for individuals to access financial advice and services remotely. Many financial advisory firms are now offering online platforms and mobile apps, allowing customers to access their services anytime and anywhere. Another trend in the market is the growing demand for socially responsible investing. Senegalese individuals and businesses are increasingly interested in investing in companies and projects that have a positive impact on society and the environment. This trend is driven by a greater awareness of environmental and social issues, as well as a desire to align investments with personal values.

Local special circumstances: Senegal is experiencing rapid economic growth, driven by sectors such as agriculture, manufacturing, and services. This has led to an increase in disposable income and wealth accumulation among individuals and businesses. As a result, there is a greater need for financial advisory services to help manage and grow this wealth. Furthermore, the government of Senegal has implemented policies and initiatives to promote financial inclusion and literacy. This has led to an increased demand for financial advisory services, as individuals and businesses seek guidance on how to make the most of their financial resources.

Underlying macroeconomic factors: The Financial Advisory market in Senegal is also influenced by underlying macroeconomic factors. For example, the stability of the country's political and economic environment plays a crucial role in attracting foreign investment and fostering economic growth. A stable and predictable regulatory framework is essential for the growth of the Financial Advisory market, as it instills confidence in investors and encourages them to seek professional financial advice. Additionally, the country's demographic profile is also a key factor driving the growth of the Financial Advisory market. Senegal has a young and growing population, which translates into a larger pool of potential customers for financial advisory services. As this young population accumulates wealth and becomes more financially literate, the demand for financial advisory services is expected to continue to grow. In conclusion, the Financial Advisory market in Senegal is experiencing significant growth and development, driven by customer preferences for professional financial advice, the rise of digital platforms, and the growing demand for socially responsible investing. The local special circumstances, such as rapid economic growth and government initiatives to promote financial inclusion, further contribute to the growth of the market. Finally, underlying macroeconomic factors, such as political and economic stability, and the country's demographic profile, also play a crucial role in shaping the Financial Advisory market in Senegal.

Data coverage:

The data encompasses B2C enterprises. The figures are based on gross revenues, assets under management, and user & advisor data of relevant services and products offered within the Wealth Management market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research activities (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as: GDP, gross national income (GNI), consumer spending, total investment (% of GDP), high income (% of population), and number of high-net-worth individuals (HNWI). This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Financial market, in a PDF format.

Private wealth management has developed significantly in recent years as a result of the growth of affluence worldwide. The number of millionaires in North America more than doubled between 2010 and 2022. A similar trend can be observed in the Asia-Pacific and Europe. The total wealth of the adult population in Europe has steadily increased since 2010. Private Wealth Management is an increasingly important service as the rate of wealth continues to increase among the general population and affluent high-net-worth-individuals. Coupled with the recent developments in the Fintech market, this has helped to open up new Private Wealth Management products and services to people with smaller amounts of disposable income and expanding services offered to larger clients.