Financial Advisory - Denmark | Statista Market Forecast

Assets under Management in the Financial Advisory market are projected to reach US$755.00bn in 2024.
Assets under Management are expected to show an annual growth rate (CAGR 2024-2029) of 0.35%, resulting in a market volume of US$768.40bn by 2029.

Definition:

Financial advisory is the process of providing guidance and recommendations to clients regarding their financial decisions. Financial advisors use their expertise and knowledge to help clients make informed decisions about their investments, retirement planning, taxes, insurance, and other financial matters. The Financial Advisory segment encompasses the revenues generated by this service by both financial institutions and advisors, and includes the number of financial advisors, average revenue per advisor, and assets under management (AUM).

Traditional Wealth Management (non-automated wealth management services)
Traditional Investment, incl. Financial Advisors
Banks, Financial Institutions, and Financial Services Companies
B2C & B2B Revenues
Full-Service Products for Insurance, Investing, Lending, and Trading

Commercial Assets or Assets Under Custody
Digital Wealth Management (automated wealth management services)
Digital Investment, incl. Robo-advisors and Neobrokers
Independent Financial Advisory Companies
Independent Financial Advisors (IFAs)
Retail/Non-Professional Investors

The Financial Advisory market in Denmark has been experiencing significant growth in recent years. Customer preferences have shifted towards seeking professional advice and guidance when it comes to managing their finances. This trend is driven by a number of factors, including increased financial literacy, a desire for personalized financial solutions, and a need for expert advice in an increasingly complex financial landscape.

Customer preferences: Customers in Denmark are becoming more financially savvy and are seeking professional advice to help them navigate the complexities of the financial world. They are looking for personalized financial solutions that meet their individual needs and goals. This includes services such as investment advice, retirement planning, and tax optimization strategies. The demand for financial advisory services is also driven by the desire for peace of mind and the reassurance that comes with having a professional handle their financial affairs.

Trends in the market: One of the key trends in the Financial Advisory market in Denmark is the increasing use of technology. Fintech companies are disrupting the traditional financial advisory industry by offering innovative digital solutions that make it easier for customers to access financial advice and services. This includes online platforms that provide automated investment advice, robo-advisors, and mobile apps that allow customers to track their investments and manage their finances on the go. Another trend in the market is the growing demand for sustainable and socially responsible investments. Customers in Denmark are increasingly concerned about the environmental and social impact of their investments and are seeking financial advisors who can help them align their investments with their values. This trend is driven by a combination of factors, including increased awareness of environmental and social issues, changing consumer preferences, and government initiatives to promote sustainable finance.

Local special circumstances: Denmark has a well-developed welfare state and a high level of financial literacy among its population. This creates a favorable environment for the Financial Advisory market to thrive. The Danish government has also implemented policies to promote financial education and consumer protection, which further supports the growth of the market. Additionally, the country has a strong culture of trust and transparency, which is important for building long-term relationships between financial advisors and their clients.

Underlying macroeconomic factors: The growth of the Financial Advisory market in Denmark is also influenced by underlying macroeconomic factors. The country has a stable economy with low unemployment and a high standard of living. This provides individuals with disposable income and the means to invest in financial products and services. Furthermore, Denmark has a well-regulated financial sector and a strong legal framework, which instills confidence in investors and encourages them to seek professional financial advice. In conclusion, the Financial Advisory market in Denmark is experiencing growth due to changing customer preferences, including a desire for personalized financial solutions and expert advice. The market is also influenced by trends such as the use of technology and the demand for sustainable investments. Local special circumstances, such as a high level of financial literacy and a culture of trust, further support the growth of the market. Underlying macroeconomic factors, including a stable economy and a well-regulated financial sector, also contribute to the development of the Financial Advisory market in Denmark.

Data coverage:

The data encompasses B2C enterprises. The figures are based on gross revenues, assets under management, and user & advisor data of relevant services and products offered within the Wealth Management market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research activities (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as: GDP, gross national income (GNI), consumer spending, total investment (% of GDP), high income (% of population), and number of high-net-worth individuals (HNWI). This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Financial market, in a PDF format.

Private wealth management has developed significantly in recent years as a result of the growth of affluence worldwide. The number of millionaires in North America more than doubled between 2010 and 2022. A similar trend can be observed in the Asia-Pacific and Europe. The total wealth of the adult population in Europe has steadily increased since 2010. Private Wealth Management is an increasingly important service as the rate of wealth continues to increase among the general population and affluent high-net-worth-individuals. Coupled with the recent developments in the Fintech market, this has helped to open up new Private Wealth Management products and services to people with smaller amounts of disposable income and expanding services offered to larger clients.