Digital Investment - Denmark

Denmark

Highlights

Total transaction value in the Digital Investment market is projected to reach US$3.71bn in 2024.
Total transaction value is expected to show an annual growth rate (CAGR 2024-2029) of 3.16% resulting in a projected total amount of US$4.34bn by 2029.
Robo-Advisors dominates the market with a projected total transaction value of US$1.87bn in 2024.
The highest cumulated transaction value is reached United States (US$1.78tn in 2024).

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Investment market in Denmark has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Digital Investment market in Denmark have shifted towards online platforms and digital solutions due to their convenience, accessibility, and cost-effectiveness.

Customers are increasingly seeking investment opportunities that can be accessed and managed online, allowing them to have more control over their investments and make informed decisions. This has led to a rise in demand for digital investment platforms that offer a wide range of investment options, user-friendly interfaces, and personalized investment advice. Trends in the market indicate a growing interest in sustainable and socially responsible investments in Denmark.

Customers are becoming more conscious of the environmental and social impact of their investments and are seeking opportunities that align with their values. This trend has led to the emergence of digital investment platforms that specialize in sustainable investments, offering customers the option to invest in companies and projects that promote environmental sustainability and social responsibility. Another trend in the Digital Investment market in Denmark is the increasing popularity of robo-advisors.

These automated investment platforms use algorithms and artificial intelligence to provide personalized investment advice and manage portfolios on behalf of customers. Robo-advisors offer a cost-effective and efficient alternative to traditional investment advisors, making investing more accessible to a wider range of customers. Local special circumstances in Denmark, such as a high level of digital literacy and a strong tech-savvy culture, have contributed to the growth of the Digital Investment market.

Denmark has one of the highest internet penetration rates in the world, with a large percentage of the population having access to high-speed internet and mobile devices. This has created a favorable environment for the adoption of digital investment platforms and online investment services. Underlying macroeconomic factors, such as a stable economy and low interest rates, have also played a role in the development of the Digital Investment market in Denmark.

With traditional savings accounts offering low returns, customers are looking for alternative investment options that can generate higher returns. Digital investment platforms provide customers with a wide range of investment opportunities, including stocks, bonds, and mutual funds, allowing them to diversify their portfolios and potentially earn higher returns. In conclusion, the Digital Investment market in Denmark is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

Customers are increasingly turning to online platforms and digital solutions for their investment needs, seeking convenience, accessibility, and personalized advice. The market is also witnessing trends towards sustainable investments and the adoption of robo-advisors. Local factors, such as high digital literacy rates and a tech-savvy culture, have contributed to the growth of the market.

Overall, the Digital Investment market in Denmark is poised for further expansion in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.