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Digital Investment - Sweden

Sweden
  • Total transaction value in the Digital Investment market is projected to reach US$6.12bn in 2024.
  • Total transaction value is expected to show an annual growth rate (CAGR 2024-2029) of 3.34% resulting in a projected total amount of US$7.22bn by 2029.
  • Neobrokers dominates the market with a projected total transaction value of US$3.20bn in 2024.
  • The highest cumulated transaction value is reached United States (US$1.78tn in 2024).

Definition:

The Digital Investment segment contains automated investment services (Robo-Advisors) and online trading services (Neobrokers).
Platforms without automated or recommendation-based advisory roles are not included in the Digital Investment market segment.Digital Investment refers to the use of digital platforms and technology to facilitate the buying and selling of financial assets such as stocks and bonds. This includes online brokerages, robo-advisors, and mobile trading apps. The market for digital investment also includes the use of artificial intelligence and machine learning algorithms to assist with investment and portfolio management.

Structure:

Digital Investment comprises of Robo-Advisors and Neobrokers.

Additional Information:

The market comprises revenues, Assets Under Management (AUM), users, average revenue per user, average AUM per user, and user penetration rates.

In-Scope

  • Neobrokers (online trading platforms)
  • Robo-advisors (automated wealth management services)

Out-Of-Scope

  • Non-digital financial advisory services
  • Personal finance management services (PFM) and budgeting manager
Digital Investment: market data & analysis - Cover

Market Insights report

Digital Investment: market data & analysis

Study Details

    Revenue

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Assets Under Management (AUM)

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Users

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Digital Investment market in Sweden has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Sweden have shifted towards digital investment platforms due to their convenience, accessibility, and flexibility.

    Investors are increasingly seeking online platforms that provide a wide range of investment options, real-time market data, and personalized investment advice. This shift in customer preferences has been fueled by the growing popularity of mobile devices and the increasing digitalization of financial services. One of the key trends in the Digital Investment market in Sweden is the rise of robo-advisors.

    These automated investment platforms use algorithms to create and manage investment portfolios based on individual investor's goals and risk tolerance. Robo-advisors have gained traction in Sweden due to their low fees, transparency, and ease of use. They have democratized investment services by making them accessible to a wider range of investors, including those with smaller investment amounts.

    Another trend in the market is the integration of social and community features into digital investment platforms. Investors in Sweden are increasingly looking for ways to engage with like-minded individuals, share investment ideas, and learn from experts. Digital investment platforms are incorporating social networking features, such as discussion forums, investment clubs, and social trading, to cater to this demand.

    These features not only enhance the overall user experience but also provide investors with valuable insights and networking opportunities. Local special circumstances, such as the strong tech-savvy population and high internet penetration rate, have contributed to the growth of the Digital Investment market in Sweden. Sweden has one of the highest internet penetration rates in the world, with a large proportion of the population having access to high-speed internet.

    This has created a conducive environment for the adoption of digital investment platforms and services. Underlying macroeconomic factors, such as a stable economy, low interest rates, and a strong financial sector, have also played a role in the development of the Digital Investment market in Sweden. The country's stable economy and low interest rates have made traditional investment options, such as savings accounts and bonds, less attractive to investors.

    This has led to a growing demand for alternative investment options, such as stocks, mutual funds, and ETFs, which can be easily accessed through digital investment platforms. In conclusion, the Digital Investment market in Sweden is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards digital investment platforms, the rise of robo-advisors, the integration of social and community features, and the strong tech-savvy population have all contributed to the development of the market.

    Additionally, a stable economy, low interest rates, and a strong financial sector have further fueled the demand for digital investment services in Sweden.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

    Modeling approach / Market size:

    Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

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    Digital Investment: market data & analysis - BackgroundDigital Investment: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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