Digital Investment - Sweden

  • Sweden
  • The Digital Investment market in Sweden is expected to see a significant increase in total transaction value, reaching US$6,123.00m in 2024.
  • This projection indicates a promising growth trajectory for the market.
  • Looking ahead, the market is anticipated to maintain a steady annual growth rate of 4.68% during the period from 2024 to 2027, resulting in a projected total transaction value of US$7,024.00m by 2027.
  • When it comes to market dominance, Neobrokers are expected to take the lead in Sweden.
  • They are projected to have the highest total transaction value in 2024, estimated at US$3,197.00m.
  • This indicates the strong presence and influence of Neobrokers in the Digital Investment market.
  • In terms of global performance, United States stands out with the highest cumulated transaction value.
  • In 2024 alone, United States is projected to reach a total transaction value of US$1,782,000.00m.
  • This showcases the robustness and significance of the Digital Investment market United States.
  • Sweden's robust digital infrastructure and tech-savvy population have fueled a surge in digital investment opportunities, making it a prime destination for global investors.

Key regions: United Arab Emirates, Switzerland, Singapore, United Kingdom, Europe

 
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Analyst Opinion

The Digital Investment market in Sweden has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Sweden have shifted towards digital investment platforms due to their convenience, accessibility, and flexibility.

Investors are increasingly seeking online platforms that provide a wide range of investment options, real-time market data, and personalized investment advice. This shift in customer preferences has been fueled by the growing popularity of mobile devices and the increasing digitalization of financial services. One of the key trends in the Digital Investment market in Sweden is the rise of robo-advisors.

These automated investment platforms use algorithms to create and manage investment portfolios based on individual investor's goals and risk tolerance. Robo-advisors have gained traction in Sweden due to their low fees, transparency, and ease of use. They have democratized investment services by making them accessible to a wider range of investors, including those with smaller investment amounts.

Another trend in the market is the integration of social and community features into digital investment platforms. Investors in Sweden are increasingly looking for ways to engage with like-minded individuals, share investment ideas, and learn from experts. Digital investment platforms are incorporating social networking features, such as discussion forums, investment clubs, and social trading, to cater to this demand.

These features not only enhance the overall user experience but also provide investors with valuable insights and networking opportunities. Local special circumstances, such as the strong tech-savvy population and high internet penetration rate, have contributed to the growth of the Digital Investment market in Sweden. Sweden has one of the highest internet penetration rates in the world, with a large proportion of the population having access to high-speed internet.

This has created a conducive environment for the adoption of digital investment platforms and services. Underlying macroeconomic factors, such as a stable economy, low interest rates, and a strong financial sector, have also played a role in the development of the Digital Investment market in Sweden. The country's stable economy and low interest rates have made traditional investment options, such as savings accounts and bonds, less attractive to investors.

This has led to a growing demand for alternative investment options, such as stocks, mutual funds, and ETFs, which can be easily accessed through digital investment platforms. In conclusion, the Digital Investment market in Sweden is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards digital investment platforms, the rise of robo-advisors, the integration of social and community features, and the strong tech-savvy population have all contributed to the development of the market.

Additionally, a stable economy, low interest rates, and a strong financial sector have further fueled the demand for digital investment services in Sweden.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Overview

  • Assets Under Management (AUM)
  • Revenue
  • Users
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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