Market Insights Financial Wealth Management

Digital Investment - Northern Africa

Northern Africa

The Digital Investment market in Northern Africa is expected to witness significant growth in the coming years.
According to projections, the total transaction value is set to reach US$11,660.00m by 2024.
This market segment is anticipated to show a strong annual growth rate of 10.68% from 2024 to 2027, resulting in a projected total amount of US$15,810.00m by the end of the forecast period.
One of the key players in this market segment is Robo-Advisors, which is projected to dominate with a total transaction value of US$10,530.00m in 2024.
This showcases the growing popularity and adoption of digital investment platforms in the region.
When it comes to the highest cumulated transaction value, United States takes the lead with a staggering US$1,782,000.00m in 2024.
This highlights the strong presence and maturity of the digital investment market in the country.
In Northern Africa, digital investment is rapidly growing as the government promotes technological innovation and digital transformation.

Key regions: United Arab Emirates, Switzerland, Singapore, United Kingdom, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Investment market in Northern Africa is experiencing significant growth and development. Customer preferences in the region are shifting towards digital investment platforms due to their convenience and accessibility.

Investors are increasingly looking for platforms that offer a wide range of investment options, user-friendly interfaces, and robust security measures. This trend is driven by the growing number of tech-savvy individuals in the region who are comfortable using digital platforms for various financial services. One of the key trends in the market is the rise of robo-advisors.

These automated investment platforms use algorithms to provide personalized investment advice and manage portfolios on behalf of investors. Robo-advisors are gaining popularity in Northern Africa due to their low fees, transparency, and ease of use. They are particularly attractive to younger investors who are looking for cost-effective and hassle-free investment solutions.

Another trend in the market is the increasing adoption of mobile investment apps. With the widespread use of smartphones in the region, investors are turning to mobile apps to manage their investments on the go. These apps provide real-time market updates, portfolio tracking, and trading capabilities, making it easier for investors to stay informed and make investment decisions.

Local special circumstances in Northern Africa are also contributing to the growth of the digital investment market. The region has a large population of young, tech-savvy individuals who are eager to explore new investment opportunities. Additionally, the lack of traditional banking infrastructure in some areas has created a demand for digital investment platforms that can provide financial services to underserved communities.

Underlying macroeconomic factors are also driving the development of the digital investment market in Northern Africa. The region has been experiencing economic growth and increasing disposable incomes, which has led to a greater interest in investment opportunities. Additionally, the growing middle class in the region is looking for ways to grow their wealth and secure their financial futures, further fueling the demand for digital investment platforms.

In conclusion, the Digital Investment market in Northern Africa is witnessing significant growth and development due to changing customer preferences, technological advancements, and favorable macroeconomic factors. The rise of robo-advisors and mobile investment apps, along with the region's young and tech-savvy population, are driving the adoption of digital investment platforms. The lack of traditional banking infrastructure in some areas and the growing middle class in the region are also contributing to the growth of the market.

Overall, the future looks promising for the digital investment market in Northern Africa as more investors embrace digital platforms for their investment needs.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.