Digital Investment - Nordics

  • Nordics
  • In 2024, the Digital Investment market in the Nordics is projected to reach a total transaction value of US$16.61bn.
  • This market segment is expected to show a steady annual growth rate of 4.82% from 2024 to 2027, resulting in a projected total transaction value of US$19.13bn by 2027.
  • Among the various players in this market, Robo-Advisors are expected to dominate with a projected total transaction value of US$8.59bn in 2024.
  • It is worth noting that United States is expected to have the highest cumulated transaction value of US$1,782,000.00m in 2024.
  • In the Nordics, digital investment is thriving as tech-savvy individuals are embracing innovative platforms for wealth creation.

Key regions: United Arab Emirates, Switzerland, Singapore, United Kingdom, Europe

 
Market
 
Region
 
Region comparison
 
Currency
 

Analyst Opinion

The Digital Investment market in Nordics has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in the Nordics have shifted towards digital investment solutions, as individuals seek convenience, transparency, and cost-effectiveness.

With the rise of technology and the increasing accessibility of online platforms, customers now have the ability to manage their investments from the comfort of their own homes. This has led to a growing demand for digital investment platforms that offer user-friendly interfaces, personalized investment advice, and low fees. Trends in the market indicate a shift towards robo-advisory services, which utilize algorithms and automation to provide investment advice and portfolio management.

This trend has gained traction in the Nordics due to its ability to offer cost-effective investment solutions and cater to the needs of tech-savvy customers. Robo-advisors provide a streamlined investment process, eliminating the need for human intermediaries and reducing costs. Furthermore, the use of artificial intelligence and machine learning algorithms enables robo-advisors to analyze large amounts of data and provide personalized investment recommendations based on individual risk profiles and financial goals.

Local special circumstances in the Nordics have also contributed to the development of the Digital Investment market. The region has a high level of digital literacy and internet penetration, making it conducive to the adoption of digital investment platforms. Additionally, the Nordics have a strong culture of trust in financial institutions, which has facilitated the acceptance of digital investment solutions.

This trust, combined with the region's high level of education and financial literacy, has created a favorable environment for the growth of the Digital Investment market. Underlying macroeconomic factors have further supported the development of the Digital Investment market in the Nordics. The region has a stable and prosperous economy, with low unemployment rates and high disposable incomes.

This has increased the investable wealth of individuals and created a demand for investment opportunities. Additionally, the low interest rate environment in the Nordics has made traditional savings accounts less attractive, leading individuals to seek alternative investment options. The Digital Investment market has emerged as a viable alternative, offering the potential for higher returns and diversification of investment portfolios.

In conclusion, the Digital Investment market in the Nordics is developing rapidly due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. As individuals in the region seek convenience, transparency, and cost-effectiveness in their investment solutions, digital platforms and robo-advisory services have gained popularity. The Nordics' high level of digital literacy, trust in financial institutions, and strong economy have further supported the growth of the Digital Investment market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Overview

  • Assets Under Management (AUM)
  • Revenue
  • Users
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
Please wait

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)