Digital Investment - Bulgaria

Bulgaria

Highlights

Total transaction value in the Digital Investment market is projected to reach US$965.70m in 2024.
Total transaction value is expected to show an annual growth rate (CAGR 2024-2029) of 8.58% resulting in a projected total amount of US$1.46bn by 2029.
Robo-Advisors dominates the market with a projected total transaction value of US$965.70m in 2024.
The highest cumulated transaction value is reached United States (US$1.78tn in 2024).

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Investment market in Bulgaria has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Digital Investment market in Bulgaria have shifted towards online platforms and digital solutions.

Investors are increasingly looking for convenience, accessibility, and transparency in their investment options. They prefer to manage their investments online, using digital platforms that provide real-time information, easy account management, and personalized investment advice. This shift in customer preferences has led to the rise of digital investment platforms and robo-advisory services in Bulgaria.

Trends in the market show that digital investment platforms are gaining popularity among Bulgarian investors. These platforms offer a wide range of investment products, including stocks, bonds, mutual funds, and ETFs, which can be easily accessed and managed online. They also provide tools and resources to help investors make informed decisions and monitor their investments.

Additionally, robo-advisory services are becoming more prevalent, offering automated investment advice based on algorithms and data analysis. These trends reflect the increasing demand for digital solutions in the investment industry in Bulgaria. Local special circumstances in Bulgaria, such as a growing middle class and a tech-savvy population, have contributed to the development of the Digital Investment market.

The country has experienced economic growth in recent years, resulting in an expanding middle class with disposable income to invest. Moreover, Bulgaria has a high internet penetration rate and a tech-savvy population, which makes it conducive for the adoption of digital investment solutions. These local special circumstances have created a favorable environment for the growth of the Digital Investment market in Bulgaria.

Underlying macroeconomic factors also play a role in the development of the Digital Investment market in Bulgaria. The low interest rate environment in the country has made traditional savings accounts less attractive, leading investors to seek alternative investment options. Additionally, the increasing digitization of financial services and the advancement of technology have made it easier for investors to access and manage their investments online.

These macroeconomic factors have contributed to the growth of the Digital Investment market in Bulgaria. In conclusion, the Digital Investment market in Bulgaria is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms and digital solutions, the rise of digital investment platforms and robo-advisory services, the growing middle class and tech-savvy population, and the low interest rate environment are all contributing to the growth of the Digital Investment market in Bulgaria.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.