Digital Investment - Austria

Austria

Highlights

Total transaction value in the Digital Investment market is projected to reach US$10.25bn in 2024.
Total transaction value is expected to show an annual growth rate (CAGR 2024-2029) of 1.98% resulting in a projected total amount of US$11.31bn by 2029.
Neobrokers dominates the market with a projected total transaction value of US$8.12bn in 2024.
The highest cumulated transaction value is reached United States (US$1.78tn in 2024).

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Investment market in Austria is experiencing significant growth and development.

Customer preferences: Austrian customers are increasingly turning to digital investment platforms due to their convenience and accessibility. They appreciate the ability to manage their investments online, without the need for face-to-face meetings with financial advisors. Additionally, the younger generation in Austria, who are more tech-savvy, are driving the demand for digital investment services. They prefer the ease of using mobile applications and online platforms to invest their money.

Trends in the market: One of the key trends in the Austrian Digital Investment market is the rise of robo-advisors. These automated investment platforms use algorithms to create and manage portfolios for customers. Robo-advisors offer lower fees compared to traditional financial advisors, making them an attractive option for cost-conscious investors. The simplicity and transparency of robo-advisors also appeal to customers who are new to investing. Another trend in the market is the increasing popularity of socially responsible investing (SRI). Austrian investors are becoming more conscious of the social and environmental impact of their investments. They are actively seeking out digital investment platforms that offer SRI options, allowing them to align their investments with their values. This trend is in line with the global shift towards sustainable investing.

Local special circumstances: Austria has a well-developed financial sector and a high level of financial literacy among its population. This creates a favorable environment for the growth of the Digital Investment market. The country also has a strong regulatory framework that ensures investor protection and promotes transparency in the financial industry. These factors contribute to the trust and confidence that Austrian investors have in digital investment platforms.

Underlying macroeconomic factors: The Austrian economy is stable and has a high GDP per capita. This provides individuals with disposable income to invest. Furthermore, low interest rates in Austria and the Eurozone have made traditional savings accounts less attractive, leading investors to seek alternative investment options. The availability of digital investment platforms has provided Austrian investors with a convenient and potentially more lucrative way to grow their wealth. In conclusion, the Digital Investment market in Austria is experiencing growth due to customer preferences for convenience and accessibility. Robo-advisors and socially responsible investing are key trends in the market, catering to the needs and values of Austrian investors. The local special circumstances, such as a well-developed financial sector and strong regulatory framework, contribute to the growth of the market. Additionally, underlying macroeconomic factors, such as a stable economy and low interest rates, create a favorable environment for digital investments in Austria.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.