Market Insights Financial Wealth Management

Digital Investment - Armenia

Armenia

The Digital Investment market in Armenia is projected to reach a total transaction value of US$182.70m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2027) of 19.91%, resulting in a projected total amount of US$315.00m by 2027.
Robo-Advisors dominate the market in Armenia, with a projected total transaction value of US$182.70m in 2024.
The United States holds the highest cumulated transaction value, reaching US$1,782,000.00m in 2024.
Armenia's digital investment market is rapidly growing, driven by the country's strong tech talent and supportive government initiatives.

Key regions: United Arab Emirates, Switzerland, Singapore, United Kingdom, Europe

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Analyst Opinion

The Digital Investment market in Armenia has been experiencing significant growth and development in recent years.

Customer preferences: Armenian investors have shown a strong preference for digital investment platforms due to their convenience and accessibility. With the increasing penetration of smartphones and internet connectivity in the country, investors are increasingly turning to online platforms to manage their investments. These platforms offer a wide range of investment options, including stocks, bonds, mutual funds, and cryptocurrencies, allowing investors to diversify their portfolios and take advantage of various investment opportunities. Additionally, digital investment platforms provide real-time market data, research tools, and educational resources, empowering investors to make informed investment decisions.

Trends in the market: One of the key trends in the digital investment market in Armenia is the rise of robo-advisors. These automated investment platforms use algorithms and artificial intelligence to provide personalized investment advice and manage portfolios on behalf of investors. Robo-advisors have gained popularity among both novice and experienced investors due to their low fees, transparency, and ease of use. They offer a simplified investment process, eliminating the need for extensive financial knowledge or the services of a traditional financial advisor. This trend is driven by the increasing demand for affordable and accessible investment solutions. Another trend in the market is the growing interest in socially responsible investing (SRI). Armenian investors are increasingly seeking investment opportunities that align with their values and beliefs. They are looking for companies and funds that prioritize environmental sustainability, social impact, and corporate governance. Digital investment platforms have responded to this trend by offering SRI-focused investment options, allowing investors to support causes they care about while earning a return on their investments. This trend is driven by the growing awareness of environmental and social issues and the desire to make a positive impact through investment.

Local special circumstances: Armenia is a small country with a developing economy, and access to traditional investment opportunities may be limited. The digital investment market provides a solution by offering a wide range of investment options that are not restricted by geographical boundaries. Investors in Armenia can easily invest in international stocks, bonds, and funds through digital platforms, allowing them to diversify their portfolios and access global investment opportunities. This is particularly beneficial for Armenian investors who may not have access to a well-developed local stock market or a wide range of investment products.

Underlying macroeconomic factors: The growth of the digital investment market in Armenia is supported by several macroeconomic factors. The country has a young and tech-savvy population, which is driving the adoption of digital technologies and online services. The government has also been actively promoting the development of the digital economy, including the fintech sector, through various initiatives and incentives. Additionally, Armenia has a relatively stable political and economic environment, which fosters investor confidence and encourages investment activities. These factors create a favorable environment for the growth of the digital investment market in Armenia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.