Non-life insurances - Western Africa

Western Africa

The Non-life insurance market in Western Africa is projected to reach a market size (gross written premium) of US$10.95bn in 2024.
The average spending per capita in the Non-life insurance market is estimated to be US$26.48 in 2024.
It is expected that the gross written premium will experience an annual growth rate (CAGR 2024-2028) of 1.14%, resulting in a market volume of US$11.46bn by 2028.
In comparison to other countries worldwide, the United States is anticipated to generate the highest gross written premium of US$3,371.0bn in 2024.
In Western Africa, the non-life insurance market is experiencing rapid growth due to increasing demand for property and casualty coverage in the region's expanding economies.

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Analyst Opinion

The Non-life insurance market in Western Africa is experiencing significant growth and development driven by various factors.

Customer preferences: Customers in Western Africa are increasingly recognizing the importance of non-life insurance products to protect their assets and mitigate risks. With rising disposable incomes and urbanization, there is a growing demand for insurance coverage against unforeseen events such as natural disasters, accidents, and theft.

Trends in the market: One of the key trends in the non-life insurance market in Western Africa is the expansion of product offerings to cater to the specific needs of the local population. Insurers are introducing innovative products that are affordable and provide comprehensive coverage. Additionally, there is a trend towards digitalization, making it easier for customers to purchase and manage their insurance policies online.

Local special circumstances: In Western Africa, the non-life insurance market is influenced by the unique regulatory environment in each country. Insurers must navigate different regulatory requirements and market conditions in each country, which can impact the availability and affordability of insurance products. Additionally, cultural factors play a role in shaping customer preferences and trust in insurance companies.

Underlying macroeconomic factors: The economic growth and stability in Western Africa are driving the expansion of the non-life insurance market. As the middle class expands and businesses grow, there is a greater need for insurance products to protect investments and assets. Furthermore, increasing awareness about the importance of insurance and the regulatory reforms aimed at strengthening the insurance industry are contributing to the market growth.

Methodology

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on gross written premium, gross written premium per capita, gross claim payments, loss ratio, and distribution channels.

Modeling approach / Market size:

Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market layer. As a basis for evaluating markets, we use industry associations, national statistic offices, and international organizations, such as OECD. Next we use relevant key market indicators and data from country-specific associations such as insurance consumer spending, gross domestic product, insurance - consumer price index (CPI), population growth. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing and HOLT-linear. The main drivers are insurance consumer spending and insurance - consumer price index (CPI).

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.