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Health insurance - Eastern Europe

Eastern Europe

The Health insurance market market in Eastern Europe is poised for significant growth.
By 2024, the market size (gross written premium) is projected to reach a substantial US$3.06bn.
This indicates a promising outlook for the region's Health insurance market sector.
In terms of average spending per capita, in Eastern Europe is expected to witness a figure of US$12.87 by 2024.
This metric showcases the level of financial commitment individuals are willing to make towards their Health insurance market coverage.
Furthermore, the gross written premium is anticipated to demonstrate a steady annual growth rate (CAGR 2024-2029) of 2.90%.
This positive trajectory is projected to result in a market volume of US$3.53bn by 2029, further solidifying the Eastern European Health insurance market's position.
When compared globally, it is noteworthy that the United States is anticipated to generate the highest gross written premium, reaching a staggering US$1,708.0bn in 2024.
This highlights the significant scale and economic importance of the Health insurance market the United States.
As Eastern Europe's Health insurance market continues to evolve and expand, it presents a compelling opportunity for both insurers and consumers within the region.
In Eastern Europe, the health insurance market is experiencing significant growth as more individuals seek comprehensive coverage for their healthcare needs.

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Analyst Opinion

In recent years, the Health insurance market in Eastern Europe has been experiencing significant growth and development.

Customer preferences: Customers in Eastern Europe are increasingly seeking comprehensive health insurance coverage that includes a wide range of services such as outpatient care, specialist consultations, and coverage for chronic conditions. They are also looking for flexible insurance plans that can be tailored to their individual needs and preferences.

Trends in the market: One of the key trends in the Health insurance market in Eastern Europe is the rising demand for private health insurance as people look to supplement the services provided by public healthcare systems. Additionally, there is a growing trend towards digitalization in the insurance industry, with more insurers offering online platforms for purchasing policies, accessing healthcare services, and managing claims.

Local special circumstances: Eastern Europe is home to a diverse range of healthcare systems, with some countries having more developed private insurance markets than others. For example, countries like Poland and Hungary have well-established private health insurance sectors, while others such as Romania and Bulgaria are seeing a gradual increase in the adoption of private health insurance.

Underlying macroeconomic factors: The growth of the Health insurance market in Eastern Europe can be attributed to several macroeconomic factors, including rising disposable incomes, increasing healthcare costs, and a growing awareness of the importance of health insurance. Economic stability and regulatory reforms in the insurance sector have also played a significant role in driving market growth.

Methodology

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on gross written premium, gross written premium per capita, gross claim payments, loss ratio, and distribution channels.

Modeling approach / Market size:

Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market layer. As a basis for evaluating markets, we use industry associations, national statistic offices, and international organizations, such as OECD. Next we use relevant key market indicators and data from country-specific associations such as insurance consumer spending, gross domestic product, insurance - consumer price index (CPI), population growth. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing and HOLT-linear. The main drivers are insurance consumer spending and insurance - consumer price index (CPI).

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.