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Reward-Based Crowdfunding - Worldwide

Worldwide
  • The Reward-Based Crowdfunding market worldwide is projected to reach a total transaction value of US$1.05bn in 2025.
  • When comparing globally, it is evident that the United States leads with a transaction value of US$475m in 2025.
  • In the United States, Crowdfunding in the Capital Raising market is experiencing a surge in popularity among tech startups seeking alternative funding sources.

Definition:

Reward-Based Crowdfunding is a financing form independent from financial institutions, location of the campaign creator or investor. Reward-Based Crowdfunding campaigns can be initiated for a wide range of different purposes such as product launches, art-, music- and film-financing, software development, scientifc research etc. Usually there is a financing goal defined by funding volume and time to reach this goal for every campaign. The campaign creator publishes engaging content (e.g. photos, videos, text) that explain the goal and motivation of the fundraising. Almost everyone can participate in reward-based crowdfunding campaigns as an investor. The only prerequisite is a valid payment account.

Additional Information:

Key players in the reward-based crowdfunding campaigns are Kickstarter and Indiegogo.
In-Scope
  • Reward-based Crowdfunding
  • Pre-financing of products, art, music and films, software or scientific research
  • e.g. Kickstarter, Indiegogo
Out-Of-Scope
  • Traditional venture capital investments
  • Equity-based Crowdfunding (see Crowdinvesting)
  • Lending-based Crowdfunding (see Crowdlending)
Digital Capital Raising: market data & analysis - Cover

Market Insight report

Digital Capital Raising: market data & analysis
Study Details

    Capital Raised

    Created with Highcharts 11.4.8ValuesTotal20182019202020212022202320242025-14-12-10-8-6-4-2246810

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Created with Highcharts 11.4.8ValuesTotal2017201820192020202120222023202420250.511.522.533.5

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Feb 2025

    Source: Statista Market Insights

    Average Deal Size

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Number of Deals

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Crowdfunding Market within the Digital Capital Raising sector is experiencing mild growth globally, influenced by factors such as regulatory changes, increased investor interest, and the rise of innovative platforms, which enhance accessibility for startups and small businesses.

    Customer preferences:
    Consumers are increasingly gravitating towards crowdfunding as a means of supporting innovative projects and social causes, reflecting a shift towards community-driven funding models. This trend is amplified by younger demographics, who prioritize sustainability and social impact in their investment choices. Additionally, the rise of social media has facilitated greater awareness and engagement with crowdfunding campaigns, allowing creators to build personal connections with potential backers. As a result, transparency and authenticity are becoming essential in attracting funding.

    Trends in the market:
    In the global Crowdfunding Market within the Digital Capital Raising sector, there is a notable increase in platform diversification, with niche crowdfunding sites emerging to cater to specific industries such as renewable energy and social enterprises. In North America, equity crowdfunding is becoming more mainstream, driven by regulatory changes that enhance accessibility for investors. Meanwhile, in Europe, sustainability-focused campaigns are gaining traction, reflecting a growing emphasis on environmentally responsible investments. This evolution is fostering a more inclusive investment landscape, encouraging broader participation from diverse demographics and potentially reshaping traditional funding models across various sectors.

    Local special circumstances:
    In the United States, the Crowdfunding Market is thriving due to a robust entrepreneurial culture and supportive regulatory frameworks like the JOBS Act, which encourages investment in startups. In Japan, crowdfunding is gaining traction as a tool for local businesses, influenced by a cultural emphasis on community support and innovation, particularly in tech and creative sectors. Germany's market is characterized by a strong focus on sustainability, with regulations promoting green initiatives, while the United Kingdom sees a diverse landscape driven by fintech innovations and a proactive regulatory approach, enhancing investor confidence and participation.

    Underlying macroeconomic factors:
    The expansion of the Crowdfunding Market within the Digital Capital Raising sector is significantly influenced by various macroeconomic factors, including national economic health, fiscal policies, and global economic trends. In the United States, a strong entrepreneurial spirit, coupled with supportive legislation like the JOBS Act, fosters an environment conducive to startup funding. Conversely, Japan's economic emphasis on community-driven innovation bolsters crowdfunding for local enterprises. In Germany, a focus on sustainability and green initiatives attracts environmentally conscious investors, while the UK's dynamic fintech landscape, supported by proactive regulations, enhances investor confidence and participation, driving overall market growth.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

    Modeling approach / Market size:

    Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

    Finance

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    Digital Capital Raising: market data & analysis - BackgroundDigital Capital Raising: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

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    Crowdfunding - statistics & facts

    Crowdfunding is the collective effort of a large number of individuals who network and pool small amounts of capital to finance a new or existing business venture. Each campaign is set for a goal amount of money and a fixed timeframe, each day is counted down and the money raised will be tallied up for visitors to follow its success. The size of the global crowdfunding market is growing and the largest markets are North America and Asia.
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