Reward-Based Crowdfunding - Southeast Asia

  • Southeast Asia
  • The Reward-Based Crowdfunding market in Southeast Asia is expected to reach a total transaction value of US$3.08m in 2024.
  • When comparing globally, it is evident that the United States leads with a transaction value of US$465m in 2024.
  • In Southeast Asia, Crowdfunding platforms are gaining popularity, providing local startups with alternative capital raising opportunities in the competitive market.

Key regions: Germany, Brazil, Australia, Israel, United States

 
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Analyst Opinion

The Crowdfunding market in Southeast Asia has been experiencing significant growth in recent years.

Customer preferences:
One of the main reasons for the growth of the Crowdfunding market in Southeast Asia is the increasing popularity of online platforms and the ease of access to technology. Customers in the region have shown a preference for online transactions and are increasingly comfortable with making financial transactions online. This has led to a rise in the number of people using Crowdfunding platforms to fund their projects or support causes they believe in.

Trends in the market:
One trend in the Crowdfunding market in Southeast Asia is the emergence of niche platforms catering to specific industries or causes. These platforms provide a targeted approach to Crowdfunding, allowing individuals and organizations to connect with a specific audience that is interested in their particular field. This trend has been driven by the growing demand for specialized Crowdfunding options and the desire for more personalized experiences. Another trend in the market is the increasing use of Crowdfunding for social causes and impact investing. Southeast Asia has a vibrant social enterprise sector, and Crowdfunding has become a popular way for these organizations to raise funds for their projects. Customers in the region are increasingly interested in supporting social causes and are willing to contribute to projects that have a positive impact on society.

Local special circumstances:
One of the unique aspects of the Crowdfunding market in Southeast Asia is the diversity of the region. Each country in Southeast Asia has its own cultural and economic characteristics, which influence the Crowdfunding landscape. For example, countries like Singapore and Malaysia have well-developed financial markets and a high level of financial literacy, which has contributed to the growth of Crowdfunding in these countries. On the other hand, countries like Indonesia and the Philippines have a large unbanked population, and Crowdfunding has emerged as an alternative financing option for individuals and small businesses in these countries.

Underlying macroeconomic factors:
The Crowdfunding market in Southeast Asia is also influenced by macroeconomic factors such as economic growth, government regulations, and investor confidence. The region has experienced strong economic growth in recent years, which has led to an increase in disposable income and a greater willingness to invest in innovative projects. Government regulations play a crucial role in shaping the Crowdfunding landscape, with some countries in the region implementing policies to support the growth of Crowdfunding platforms. Investor confidence is another important factor, as customers are more likely to participate in Crowdfunding campaigns if they have trust in the platform and believe that their investments will yield returns. In conclusion, the Crowdfunding market in Southeast Asia is growing due to customer preferences for online transactions, the emergence of niche platforms, and the increasing use of Crowdfunding for social causes. The diversity of the region and underlying macroeconomic factors also contribute to the development of the market. As the region continues to experience economic growth and technological advancements, the Crowdfunding market is expected to further expand in Southeast Asia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Overview

  • Capital Raised
  • Average Deal Size
  • Global Comparison
  • Number of Deals
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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