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Reward-Based Crowdfunding - South America

South America

The Reward-Based Crowdfunding market in South America is forecasted to reach a total transaction value of US$8.12m in 2024.
When comparing globally, the United States leads with a transaction value of US$465m in 2024.
In Brazil, Crowdfunding platforms are gaining traction as an alternative capital-raising method for startups and small businesses in need of funding.

Key regions: Germany, Brazil, Australia, Israel, United States

Market

Region

Region comparison

Currency

Analyst Opinion

The Crowdfunding market in South America has been experiencing significant growth in recent years, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in South America have played a crucial role in the development of the Crowdfunding market.

With a growing middle class and increasing internet penetration, individuals are becoming more comfortable with online transactions and are seeking alternative ways to invest and support innovative projects. Crowdfunding provides an opportunity for individuals to contribute to projects that align with their interests and values, allowing them to have a direct impact on the success of these ventures. Trends in the market have also contributed to the growth of Crowdfunding in South America.

One notable trend is the rise of social media and online platforms, which have made it easier for entrepreneurs and project creators to reach a wider audience and attract potential backers. Additionally, the emergence of reward-based Crowdfunding platforms has gained popularity, as it provides backers with tangible rewards or perks in exchange for their financial support. Local special circumstances have further fueled the growth of Crowdfunding in South America.

The region is known for its vibrant entrepreneurial ecosystem, with many innovative startups and creative projects seeking funding. However, traditional financing options can be limited, making Crowdfunding an attractive alternative for these ventures. Furthermore, South America has a strong sense of community and collective support, which aligns well with the collaborative nature of Crowdfunding.

Underlying macroeconomic factors have also contributed to the development of the Crowdfunding market in South America. Economic growth in the region has created a favorable environment for investment and entrepreneurship, attracting both local and international backers. Additionally, government initiatives and policies aimed at promoting innovation and entrepreneurship have provided further support to the Crowdfunding ecosystem.

Overall, the Crowdfunding market in South America is experiencing significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As more individuals seek alternative investment opportunities and innovative projects gain traction, Crowdfunding is expected to continue to thrive in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.