Reward-Based Crowdfunding - Morocco

Morocco

Highlights

The Reward-Based Crowdfunding market in Morocco is projected to reach a total transaction value of US$4.27k in 2024.
When compared globally, it is evident that the United States leads with the highest transaction value of US$465m in 2024.
Morocco's Crowdfunding scene is burgeoning, offering a diverse range of investment opportunities in the Capital Raising market.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Crowdfunding market in Morocco is experiencing significant growth and development in recent years.

Customer preferences: Moroccan consumers are increasingly embracing crowdfunding as a means to support innovative projects and startups. This is driven by a growing interest in entrepreneurship and a desire to contribute to the development of local businesses. Crowdfunding provides individuals with the opportunity to invest in projects they believe in and have a direct impact on their success. Additionally, the convenience and accessibility of online platforms make it easier for consumers to participate in crowdfunding campaigns.

Trends in the market: One of the key trends in the Crowdfunding market in Morocco is the emergence of niche platforms catering to specific industries or causes. These platforms focus on connecting investors with projects that align with their interests and values. For example, there are crowdfunding platforms dedicated to supporting social enterprises, environmental initiatives, and creative arts projects. This trend reflects the diversification of the crowdfunding market and the increasing demand for specialized platforms. Another trend in the Crowdfunding market in Morocco is the rise of reward-based crowdfunding. This type of crowdfunding allows individuals to contribute to a project in exchange for a non-financial reward, such as a product or service. This model has gained popularity as it provides backers with a tangible benefit and a sense of involvement in the project. Reward-based crowdfunding is particularly attractive for startups and small businesses looking to validate their ideas and generate pre-sales.

Local special circumstances: Morocco's strategic location as a gateway between Europe and Africa makes it an attractive market for crowdfunding. The country has a growing startup ecosystem and a supportive regulatory environment, which encourages innovation and entrepreneurship. Additionally, the Moroccan government has introduced initiatives to promote crowdfunding as a means to finance small and medium-sized enterprises (SMEs) and foster economic growth. These factors contribute to the favorable conditions for the development of the crowdfunding market in Morocco.

Underlying macroeconomic factors: The Crowdfunding market in Morocco is also influenced by broader macroeconomic factors. The country has experienced stable economic growth in recent years, which has increased disposable income and consumer confidence. This provides individuals with the financial means and willingness to participate in crowdfunding campaigns. Furthermore, the growing adoption of digital technology and internet penetration in Morocco has facilitated the growth of online crowdfunding platforms, making it easier for individuals to access and contribute to projects. In conclusion, the Crowdfunding market in Morocco is witnessing significant growth and development, driven by customer preferences for supporting innovative projects, the emergence of niche platforms, and the rise of reward-based crowdfunding. The local special circumstances, including Morocco's strategic location and supportive regulatory environment, further contribute to the market's growth. Additionally, underlying macroeconomic factors such as stable economic growth and increased digital adoption play a role in the development of the crowdfunding market in Morocco.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.