Market Insights Financial Capital Raising Digital Capital Raising

Marketplace Lending (Consumer) - Tunisia

Tunisia

The total transaction value in the MarketMarketplace Lending (Consumer) market market in Tunisia is expected to reach US$0.0 by 2024.
When compared globally, it is notable that the United States leads with a transaction value of US$26,720m in 2024.
Key Market Indicators offer a glimpse into the social and economic landscape of Tunisia, shedding light on market-specific trends.
These indicators, supported by data from statistical offices, trade associations, and businesses, form the basis for Statista's market models.
Tunisia's marketplace lending sector is experiencing a surge in consumer capital raising, driven by increasing demand for alternative financing solutions.

Key regions: United Kingdom, United States, China, Brazil, Australia

Market

Region

Region comparison

Currency

Analyst Opinion

The Marketplace Lending (Consumer) market in Tunisia is experiencing significant growth and development in recent years.

Customer preferences: Tunisian consumers are increasingly turning to marketplace lending platforms as an alternative source of financing. This shift in preference can be attributed to several factors. Firstly, marketplace lending offers a more streamlined and convenient borrowing experience compared to traditional banks. The online application process is quick and easy, and borrowers can receive funds within a short period of time. Additionally, marketplace lending platforms often provide more flexible loan terms and lower interest rates compared to traditional lenders. This appeals to borrowers who are looking for more personalized and affordable financing options.

Trends in the market: One of the key trends in the marketplace lending market in Tunisia is the rise of peer-to-peer (P2P) lending platforms. These platforms connect individual lenders with borrowers, eliminating the need for intermediaries such as banks. P2P lending has gained popularity due to its ability to offer competitive interest rates and faster loan approval times. This trend is driven by the increasing trust and confidence in online lending platforms, as well as the desire for borrowers to have more control over their borrowing experience. Another trend in the marketplace lending market in Tunisia is the diversification of loan products offered by platforms. Initially, marketplace lending platforms focused primarily on personal loans. However, there has been an expansion into other types of consumer loans such as auto loans, home improvement loans, and education loans. This diversification allows borrowers to access financing for a wide range of purposes, further increasing the appeal of marketplace lending platforms.

Local special circumstances: Tunisia has a relatively young population, with a significant portion of the population being under the age of 35. This demographic is more tech-savvy and comfortable with online transactions, making them more likely to embrace marketplace lending platforms. Additionally, Tunisia has a high mobile phone penetration rate, with many individuals accessing the internet primarily through their smartphones. This provides a conducive environment for the growth of marketplace lending, as borrowers can easily access and apply for loans through mobile apps or websites.

Underlying macroeconomic factors: The development of the marketplace lending market in Tunisia is also influenced by underlying macroeconomic factors. The Tunisian economy has been experiencing moderate economic growth in recent years, which has led to an increase in consumer spending and borrowing. Additionally, the government has implemented policies to promote financial inclusion and support the growth of the fintech sector, which includes marketplace lending platforms. These factors create a favorable environment for the development and expansion of the marketplace lending market in Tunisia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.