Market Insights Financial Capital Raising Digital Capital Raising

Marketplace Lending (Consumer) - Serbia

Serbia

The total transaction value in the MarketMarketplace Lending (Consumer) market market in Serbia is projected to reach US$0.0 in 2024.
When compared globally, the highest transaction value is expected to be reached the United States (US$26,720m in 2024).
Key Market Indicators offer an overview of the social and economic outlook of the selected region, providing further insights into relevant market-specific developments.
These indicators, alongside data from statistical offices, trade associations, and companies, form the basis for the Statista market models.
In Serbia, the Marketplace Lending sector for consumer capital raising is experiencing a surge in peer-to-peer platforms offering innovative investment opportunities.

Key regions: Singapore, United States, Israel, United Kingdom, Australia

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Analyst Opinion

The Marketplace Lending (Consumer) market in Serbia is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Serbia are shifting towards online and digital platforms for accessing financial services, including loans.

This is driven by the convenience and speed offered by marketplace lending platforms, which allow borrowers to easily apply for loans and receive funds within a short period of time. Additionally, borrowers in Serbia are increasingly looking for alternative lending options, as traditional banks may have stringent eligibility criteria and longer approval processes. Marketplace lending platforms offer a more inclusive and accessible solution for borrowers, attracting a growing number of customers.

Trends in the marketplace lending market in Serbia are also contributing to its development. One key trend is the increasing availability of peer-to-peer lending platforms, which connect borrowers directly with individual lenders. This allows for more competitive interest rates and greater flexibility in loan terms.

Another trend is the emergence of specialized marketplace lending platforms that cater to specific industries or customer segments, such as small business loans or loans for students. These platforms offer tailored solutions and attract customers who may have specific borrowing needs. Local special circumstances in Serbia also play a role in the development of the marketplace lending market.

The country has a relatively low banking penetration rate, with a significant portion of the population still unbanked or underbanked. Marketplace lending platforms provide these individuals with access to credit and financial services that they may not have otherwise been able to obtain. Additionally, the Serbian government has implemented initiatives to promote financial inclusion and support the development of the fintech sector, which has created a favorable environment for marketplace lending platforms to thrive.

Underlying macroeconomic factors are also contributing to the growth of the marketplace lending market in Serbia. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has created a demand for credit and loans, which marketplace lending platforms are able to fulfill.

Furthermore, low interest rates in Serbia have made borrowing more affordable, encouraging individuals and businesses to seek loans from marketplace lending platforms. In conclusion, the Marketplace Lending (Consumer) market in Serbia is developing rapidly due to customer preferences for online and digital financial services, market trends such as the rise of peer-to-peer lending platforms, local special circumstances including low banking penetration and government initiatives, and underlying macroeconomic factors such as economic growth and low interest rates. This growth is expected to continue as more individuals and businesses in Serbia turn to marketplace lending platforms for their borrowing needs.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.