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Marketplace Lending (Consumer) - Central & Western Europe

Central & Western Europe

Total transaction value in the MarketMarketplace Lending (Consumer) market market in Central & Western Europe is forecasted to reach US$2.1bn in 2024.
When compared globally, the United States leads with a transaction value of US$26,720m in 2024.
Key Market Indicators offer a snapshot of the social and economic landscape of the region and offer further insights into market-specific trends.
This data, along with information from statistical offices, trade associations, and businesses, forms the basis for the Statista market models.
In Central & Western Europe, Marketplace Lending platforms in Germany are pioneering innovative models for consumer Capital Raising through digital platforms.

Key regions: United Kingdom, United States, China, Brazil, Australia

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Analyst Opinion

The Marketplace Lending (Consumer) market in Central & Western Europe is experiencing significant growth and development.

Customer preferences: Customers in this region are increasingly turning to marketplace lending platforms for their borrowing needs. This is due to several factors, including the convenience and speed of the application process, competitive interest rates, and the ability to access credit for individuals who may have been turned away by traditional banks. Additionally, the transparency and ease of comparing different loan options on these platforms have made them an attractive choice for consumers.

Trends in the market: One of the key trends in the marketplace lending market in Central & Western Europe is the emergence of new lending platforms catering to specific niches. These platforms are focused on providing loans for specific purposes such as education, healthcare, or small business financing. This trend is driven by the increasing demand for specialized financial products and services in the region. Another trend in the market is the integration of technology and data analytics into the lending process. Marketplace lending platforms are leveraging advanced algorithms and artificial intelligence to assess creditworthiness and determine loan terms. This allows for faster and more accurate decision-making, resulting in a more efficient lending process.

Local special circumstances: Central & Western Europe is home to a diverse range of countries, each with its own unique regulatory environment and cultural preferences. This diversity presents both opportunities and challenges for marketplace lending platforms operating in the region. Platforms must navigate different legal frameworks and adapt their business models to comply with local regulations. Additionally, they need to consider cultural factors such as language preferences and consumer behavior when designing their services.

Underlying macroeconomic factors: The growth of the marketplace lending market in Central & Western Europe is also influenced by underlying macroeconomic factors. The region has experienced low interest rates in recent years, which has made borrowing more affordable for consumers. Additionally, the economic recovery in the region following the global financial crisis has led to increased consumer confidence and a greater willingness to borrow. In conclusion, the Marketplace Lending (Consumer) market in Central & Western Europe is developing rapidly due to customer preferences for convenience, competitive interest rates, and access to credit. The emergence of niche lending platforms and the integration of technology into the lending process are key trends in the market. Local special circumstances, such as regulatory and cultural factors, also play a role in shaping the market. Finally, underlying macroeconomic factors, such as low interest rates and economic recovery, contribute to the growth of the marketplace lending market in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.