Digital Capital Raising - Kazakhstan

The country in Kazakhstan is expected to see the total transaction value in the Digital Capital Raising market market reach US$4.90m in 2024.
In the same year, MarketMarketplace Lending (Consumer) is anticipated to dominate the market with a projected total transaction value of US$2.73m.
When compared globally, the United States is forecasted to achieve the highest cumulated transaction value of US$36bn in 2024.
Kazakhstan is witnessing a growing trend in utilizing digital platforms for capital raising, revolutionizing the country's traditional capital markets.

Definition:

The Digital Caiptal Raising segment relates to digital financial services for business customers, and private borrowers. Included are Crowdinvesting models, which focus particularly on start-ups exchanging investment for company shares (equity-based), and Crowdfunding solutions, which are used for non-monetary compensation, for example product launches, music, art & film financing (reward-based). The market also includes bank-independent loan allocation for SMEs (Crowdlending) and for personal loans (Marketplace Lending or so-called Peer-to-Peer lending) through private or institutional investors via online platforms. In view of processing complexity, this market is focused on small and medium-sized enterprises (SMEs), freelancers and private persons. Bank financing is not considered, neither are any financial aspects that reach beyond the scope of small and medium-sized enterprises or donation-based Crowdfunding models.

Structure:

Digital Capital Raising consists of Reward-Based Crowdfunding, Crowdinvesting, Crowdlending and Marketplace Lending.

Additional Information:

The market comprises of transaction values, campaigns, average funding per campaign.

Alternative financing for SMEs and freelancers
Equity-based Crowdfunding (or Crowdinvesting)
Reward-based Crowdfunding (or Crowdfunding)
Alternative lending for SMEs and freelancers (bank-independent loans)
Online marketplaces for personal loan applications and private investors
Peer-to-Peer loans with interest rates depending on internal credit scoring of the platform provider

Traditional bank loans
Traditional venture capital investments by institutional or private investors

The Digital Capital Raising market in Kazakhstan is experiencing significant growth and development.

Customer preferences: Kazakhstan is witnessing a shift in customer preferences towards digital capital raising platforms. This can be attributed to the convenience and accessibility offered by these platforms, allowing individuals and businesses to raise capital more efficiently and effectively. The ease of use and transparency provided by digital platforms are particularly appealing to tech-savvy consumers who are looking for alternative investment opportunities.

Trends in the market: One of the key trends in the Digital Capital Raising market in Kazakhstan is the rise of crowdfunding platforms. These platforms enable individuals and businesses to raise funds from a large number of investors, often through small contributions. This democratization of capital raising has opened up new opportunities for entrepreneurs and startups, who can now access funding that was previously difficult to obtain. The crowdfunding trend is fueled by the increasing popularity of social media and online communities, which allow for wider reach and engagement with potential investors. Another trend in the market is the emergence of peer-to-peer lending platforms. These platforms connect borrowers directly with lenders, eliminating the need for traditional financial intermediaries such as banks. This has made borrowing more accessible for individuals and small businesses, who may have struggled to obtain loans through traditional channels. Peer-to-peer lending platforms also offer attractive interest rates for lenders, making it a win-win situation for both borrowers and investors.

Local special circumstances: Kazakhstan's growing digital capital raising market can be attributed to several local special circumstances. Firstly, the government has implemented various initiatives to promote entrepreneurship and innovation, including the establishment of startup incubators and funding programs. These initiatives have created a favorable environment for digital capital raising platforms to thrive. Furthermore, the country's large and young population, coupled with increasing internet penetration, provides a fertile ground for the growth of digital capital raising platforms. The tech-savvy younger generation is more inclined to embrace digital solutions for their financial needs, including raising capital.

Underlying macroeconomic factors: The development of the Digital Capital Raising market in Kazakhstan is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has created a favorable business environment for startups and entrepreneurs. This growth has attracted foreign investors and increased the availability of capital for digital capital raising platforms. Additionally, Kazakhstan's strategic location as a gateway between Europe and Asia has positioned it as a regional hub for digital capital raising. The country's favorable business and investment climate, coupled with its strong infrastructure and connectivity, make it an attractive destination for both local and international investors. In conclusion, the Digital Capital Raising market in Kazakhstan is witnessing significant growth and development, driven by customer preferences for convenient and accessible capital raising platforms. The rise of crowdfunding and peer-to-peer lending platforms, along with local special circumstances and underlying macroeconomic factors, are contributing to the growth of the market. This trend is expected to continue as the country's entrepreneurial ecosystem and digital infrastructure further evolve.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Financial market, in a PDF format.

Crowdfunding is the collective effort of a large number of individuals who network and pool small amounts of capital to finance a new or existing business venture. Each campaign is set for a goal amount of money and a fixed timeframe, each day is counted down and the money raised will be tallied up for visitors to follow its success. The size of the global crowdfunding market is growing and the largest markets are North America and Asia.