Reward-Based Crowdfunding - Kazakhstan

Kazakhstan

Highlights

The total transaction value in the Reward-Based Crowdfunding market in Kazakhstan is expected to reach US$2.17m in 2024.
When compared globally, it is evident that the United States leads with a transaction value of US$465m in 2024.
Kazakhstan's Crowdfunding market is gaining traction among tech startups seeking alternative capital raising options in a dynamic financial landscape.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Crowdfunding market in Kazakhstan has been experiencing significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Kazakhstan has a young and tech-savvy population that is increasingly open to alternative financing options. Crowdfunding provides an opportunity for individuals to support projects and businesses that align with their interests and values. This customer preference for supporting local initiatives through crowdfunding platforms has contributed to the growth of the market in Kazakhstan.

Trends in the market: One of the key trends in the Crowdfunding market in Kazakhstan is the rise of reward-based crowdfunding. This type of crowdfunding allows individuals to contribute funds to a project or business in exchange for a reward, such as a product or service. This trend is driven by the desire for individuals to be actively involved in the development of projects and to receive tangible benefits in return for their contributions. Another trend in the market is the emergence of equity-based crowdfunding. This type of crowdfunding allows individuals to invest in businesses in exchange for equity or shares. Equity-based crowdfunding provides an opportunity for individuals to become shareholders in promising startups or small businesses, potentially offering significant financial returns in the future.

Local special circumstances: Kazakhstan has a growing entrepreneurial ecosystem, with an increasing number of startups and small businesses looking for funding. Traditional financing options, such as bank loans, may be difficult to access for these businesses, making crowdfunding an attractive alternative. Crowdfunding platforms provide a way for entrepreneurs to showcase their projects and attract funding from a wide range of individuals.

Underlying macroeconomic factors: The Crowdfunding market in Kazakhstan is also influenced by underlying macroeconomic factors. The country has been experiencing steady economic growth, which has led to an increase in disposable income and a higher level of financial literacy among the population. This economic stability and growing middle class have created a favorable environment for crowdfunding, as individuals have more resources to contribute to projects and businesses. Additionally, the government of Kazakhstan has recognized the potential of crowdfunding as a tool for economic development. They have implemented policies and regulations to support the growth of the crowdfunding market, including the establishment of crowdfunding platforms and the introduction of tax incentives for crowdfunding investors. These initiatives have further fueled the development of the Crowdfunding market in Kazakhstan. In conclusion, the Crowdfunding market in Kazakhstan is experiencing significant growth due to customer preferences for alternative financing options, trends in reward-based and equity-based crowdfunding, local special circumstances such as a growing entrepreneurial ecosystem, and underlying macroeconomic factors including economic stability and government support. As the market continues to evolve, it is expected to play a crucial role in supporting the growth of startups and small businesses in Kazakhstan.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.