Digital Capital Raising - Greece | Statista Market Forecast

The Digital Capital Raising market market in Greece is projected to reach a total transaction value of US$25.51m in 2024.
In Greece, MarketMarketplace Lending (Consumer) leads the market with a projected total transaction value of US$14.35m in 2024.
When comparing globally, it is evident that the United States achieves the highest cumulated transaction value, reaching US$36bn in 2024.
Greece embraces digital platforms for capital raising, leveraging technology to attract a new wave of investors in the capital market landscape.

Definition:

The Digital Caiptal Raising segment relates to digital financial services for business customers, and private borrowers. Included are Crowdinvesting models, which focus particularly on start-ups exchanging investment for company shares (equity-based), and Crowdfunding solutions, which are used for non-monetary compensation, for example product launches, music, art & film financing (reward-based). The market also includes bank-independent loan allocation for SMEs (Crowdlending) and for personal loans (Marketplace Lending or so-called Peer-to-Peer lending) through private or institutional investors via online platforms. In view of processing complexity, this market is focused on small and medium-sized enterprises (SMEs), freelancers and private persons. Bank financing is not considered, neither are any financial aspects that reach beyond the scope of small and medium-sized enterprises or donation-based Crowdfunding models.

Structure:

Digital Capital Raising consists of Reward-Based Crowdfunding, Crowdinvesting, Crowdlending and Marketplace Lending.

Additional Information:

The market comprises of transaction values, campaigns, average funding per campaign.

Alternative financing for SMEs and freelancers
Equity-based Crowdfunding (or Crowdinvesting)
Reward-based Crowdfunding (or Crowdfunding)
Alternative lending for SMEs and freelancers (bank-independent loans)
Online marketplaces for personal loan applications and private investors
Peer-to-Peer loans with interest rates depending on internal credit scoring of the platform provider

Traditional bank loans
Traditional venture capital investments by institutional or private investors

The Digital Capital Raising market in Greece has been experiencing significant growth in recent years.

Customer preferences: Greek investors have shown a growing interest in digital capital raising platforms due to several factors. First, these platforms provide investors with access to a wide range of investment opportunities, allowing them to diversify their portfolios and potentially achieve higher returns. Second, digital capital raising platforms offer a convenient and user-friendly experience, allowing investors to easily browse and invest in projects that align with their investment goals. Finally, the transparency and security offered by these platforms are highly valued by Greek investors, as they provide a level of trust and confidence in the investment process.

Trends in the market: One of the key trends in the digital capital raising market in Greece is the increasing popularity of crowdfunding platforms. These platforms allow individuals to invest in a project or business in exchange for equity or other forms of ownership. This trend is driven by the desire of Greek entrepreneurs to secure funding for their innovative ideas and the willingness of investors to support local businesses and startups. Additionally, the rise of blockchain technology has also contributed to the growth of the digital capital raising market in Greece. Blockchain-based platforms provide a secure and transparent way to raise funds, attracting both investors and entrepreneurs.

Local special circumstances: Greece has a vibrant entrepreneurial ecosystem, with a growing number of startups and small businesses seeking funding to fuel their growth. However, traditional funding sources, such as banks, have been less accessible in the aftermath of the financial crisis. This has created a gap in the market, which digital capital raising platforms have been able to fill. These platforms provide a viable alternative for Greek entrepreneurs to raise funds and bring their ideas to life. Furthermore, the Greek government has introduced supportive policies and initiatives to encourage entrepreneurship and innovation, further fueling the growth of the digital capital raising market.

Underlying macroeconomic factors: The growth of the digital capital raising market in Greece can be attributed to several underlying macroeconomic factors. Firstly, the country has experienced a gradual economic recovery in recent years, leading to increased investor confidence and a greater appetite for risk. Secondly, the low interest rate environment has prompted investors to seek alternative investment opportunities that offer higher returns. Finally, the digital transformation of the financial industry has made it easier and more cost-effective for companies to raise capital online, further driving the growth of the digital capital raising market in Greece. In conclusion, the Digital Capital Raising market in Greece is experiencing significant growth due to customer preferences for diversification, convenience, transparency, and security. The increasing popularity of crowdfunding platforms and the adoption of blockchain technology are key trends driving this growth. The local special circumstances of a vibrant entrepreneurial ecosystem and supportive government policies have also contributed to the development of the market. Underlying macroeconomic factors, such as the economic recovery, low interest rates, and digital transformation, have further fueled the growth of the digital capital raising market in Greece.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Financial market, in a PDF format.

Crowdfunding is the collective effort of a large number of individuals who network and pool small amounts of capital to finance a new or existing business venture. Each campaign is set for a goal amount of money and a fixed timeframe, each day is counted down and the money raised will be tallied up for visitors to follow its success. The size of the global crowdfunding market is growing and the largest markets are North America and Asia.