Crowdinvesting - Greece

Greece

Highlights

Greece's Crowdinvesting market is projected to reach a total transaction value of US$1.75m in 2024.
When comparing globally, the United Kingdom leads with a transaction value of US$608m in 2024.
In Greece, Crowdinvesting in the Capital Raising market is gaining traction among tech startups seeking alternative funding sources for growth.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Crowdinvesting market in Greece has been experiencing significant growth in recent years.

Customer preferences: One of the key factors driving the growth of the Crowdinvesting market in Greece is the increasing preference among investors for alternative investment options. With traditional investment avenues becoming more volatile and offering lower returns, investors are seeking out new opportunities to diversify their portfolios and potentially earn higher returns. Crowdinvesting platforms provide a unique way for individuals to invest in startups and small businesses, allowing them to support innovative ideas and potentially benefit from their success.

Trends in the market: One of the notable trends in the Crowdinvesting market in Greece is the rising popularity of equity crowdfunding. This form of Crowdinvesting allows individuals to invest in early-stage companies in exchange for equity ownership. This trend is driven by both entrepreneurs seeking alternative funding options and investors looking for opportunities to invest in promising startups. Equity crowdfunding provides a win-win situation, as it enables startups to raise capital and gain access to a wider pool of investors, while investors have the potential to earn significant returns if the company succeeds. Another trend in the Crowdinvesting market in Greece is the emergence of sector-specific crowdfunding platforms. These platforms focus on specific industries such as renewable energy, real estate, or technology, allowing investors to support projects that align with their interests and values. This trend reflects the growing demand for niche investment opportunities and the desire for investors to have a more direct impact on the projects they support.

Local special circumstances: Greece has a vibrant startup ecosystem, with a growing number of entrepreneurs and innovative ideas. However, access to funding has traditionally been a challenge for Greek startups, as banks have been reluctant to lend to early-stage companies. Crowdinvesting platforms have emerged as an alternative source of funding for these startups, providing them with the capital they need to grow and succeed. The government has also recognized the importance of supporting entrepreneurship and has introduced initiatives to promote the development of the Crowdinvesting market in Greece.

Underlying macroeconomic factors: The economic recovery in Greece following the financial crisis has also played a role in the growth of the Crowdinvesting market. As the economy has stabilized, investor confidence has increased, leading to a greater willingness to invest in riskier assets such as startups. Additionally, low interest rates have made traditional investment options less attractive, driving investors to seek out higher-yielding alternatives. In conclusion, the Crowdinvesting market in Greece is experiencing significant growth due to changing customer preferences, including a desire for alternative investment options and a willingness to support startups. This market is characterized by trends such as the rise of equity crowdfunding and sector-specific platforms. The local special circumstance of limited traditional funding options for startups has also contributed to the growth of the Crowdinvesting market. Finally, the overall economic recovery and low interest rates have created a favorable environment for investors to explore new investment opportunities.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.