Digital Capital Raising - Ghana | Statista Market Forecast

The country in Ghana is expected to see the total transaction value in the Digital Capital Raising market market reach US$14.46m in 2024.
MarketMarketplace Lending (Consumer) is set to dominate the market with a projected total transaction value of US$13.37m in 2024.
Globally, the United States leads in cumulated transaction value, reaching US$36bn in 2024.
Ghana's digital capital raising market is rapidly growing, with an increasing number of startups utilizing online platforms to secure funding.

Definition:

The Digital Caiptal Raising segment relates to digital financial services for business customers, and private borrowers. Included are Crowdinvesting models, which focus particularly on start-ups exchanging investment for company shares (equity-based), and Crowdfunding solutions, which are used for non-monetary compensation, for example product launches, music, art & film financing (reward-based). The market also includes bank-independent loan allocation for SMEs (Crowdlending) and for personal loans (Marketplace Lending or so-called Peer-to-Peer lending) through private or institutional investors via online platforms. In view of processing complexity, this market is focused on small and medium-sized enterprises (SMEs), freelancers and private persons. Bank financing is not considered, neither are any financial aspects that reach beyond the scope of small and medium-sized enterprises or donation-based Crowdfunding models.

Structure:

Digital Capital Raising consists of Reward-Based Crowdfunding, Crowdinvesting, Crowdlending and Marketplace Lending.

Additional Information:

The market comprises of transaction values, campaigns, average funding per campaign.

Alternative financing for SMEs and freelancers
Equity-based Crowdfunding (or Crowdinvesting)
Reward-based Crowdfunding (or Crowdfunding)
Alternative lending for SMEs and freelancers (bank-independent loans)
Online marketplaces for personal loan applications and private investors
Peer-to-Peer loans with interest rates depending on internal credit scoring of the platform provider

Traditional bank loans
Traditional venture capital investments by institutional or private investors

The Digital Capital Raising market in Ghana is experiencing significant growth and development due to several key factors. Customer preferences in Ghana are shifting towards digital platforms for capital raising.

This is driven by the convenience and accessibility that digital platforms offer. Investors can now easily access investment opportunities from the comfort of their homes or offices, eliminating the need for physical meetings or paperwork. Additionally, digital platforms provide a wider range of investment options, allowing investors to diversify their portfolios and explore new opportunities.

Trends in the market show that more companies in Ghana are turning to digital capital raising as a means of financing their growth and expansion. This is particularly true for startups and small to medium-sized enterprises (SMEs) who may struggle to access traditional forms of financing. By utilizing digital platforms, these companies can reach a larger pool of potential investors and secure the funding they need to fuel their growth.

Local special circumstances in Ghana, such as the high mobile penetration rate and the popularity of mobile money services, have contributed to the growth of the digital capital raising market. With a large portion of the population having access to mobile phones, digital platforms can easily reach a wide audience. Furthermore, the use of mobile money services has made it easier for investors to transfer funds and participate in capital raising activities.

These local circumstances have created a favorable environment for the development of the digital capital raising market in Ghana. Underlying macroeconomic factors also play a role in the growth of the digital capital raising market. Ghana has experienced steady economic growth in recent years, which has increased investor confidence and appetite for investment opportunities.

Additionally, the government has implemented policies and initiatives to promote entrepreneurship and innovation, creating a supportive ecosystem for startups and SMEs. These factors have attracted both local and foreign investors to the digital capital raising market in Ghana. In conclusion, the Digital Capital Raising market in Ghana is developing rapidly due to customer preferences for digital platforms, the trend of companies turning to digital capital raising, local special circumstances such as high mobile penetration and the popularity of mobile money services, and underlying macroeconomic factors including steady economic growth and government support for entrepreneurship.

This growth and development are expected to continue as more investors and companies recognize the benefits and opportunities offered by digital capital raising platforms.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Financial market, in a PDF format.

Crowdfunding is the collective effort of a large number of individuals who network and pool small amounts of capital to finance a new or existing business venture. Each campaign is set for a goal amount of money and a fixed timeframe, each day is counted down and the money raised will be tallied up for visitors to follow its success. The size of the global crowdfunding market is growing and the largest markets are North America and Asia.